The professional networking platform last month rolled out new AI features to help users search for jobs, tailor their resumes and create personalized cover letters from scratch.
Consumer-facing brands have shown more interest in LinkedIn, according to a May report by Emarketer, The market research firm credited the increased attention to new advertising formats and changes in user behavior on the Microsoftowned platform.
LinkedIn Chief Product Officer Tomer Cohen recently spoke about generative AI, the job market, brand marketing and TikTok creators. The conversation has been edited for length and clarity.
THE JOB MARKET HAS BEEN STRONG EVEN THOUGH THERE ARE OTHER ECONOMIC CHALLENGES, SUCH AS HIGH INTEREST RATES. WHAT ARE YOU SEEING ON THE PLATFORM IN TERMS OF HIRING AND RECRUITMENT?
We’re seeing a very competitive job market and a lot more applications coming from people yearover-year. It differs slightly between industries. But you see the demand for talent right now with AI. We’re seeing an increase in people looking at AIspecific roles, and companies investing in it.
At the same time, we’re seeing about 50% of people wanting to change roles this year. So the inclination to look for new roles is still there and still strong.
IS IT MOSTLY TECH COMPANIES LOOKING FOR EMPLOYEES WITH AI SKILLS, OR IS IT OTHER SECTORS AS WELL?
We’re seeing it across multiple industries, everything from tech to finance and fashion. As a whole, AI presents a profound shift in how we work and bring things to market.
But we’re also seeing a gap right now in AI proficiency. When we talk to leaders, 80% of them – across industries – say they know it’s really important for them to adopt AI in their companies. But most of them don’t know how to do it. They lack the confidence, and the skill set, to actually bring it to the fold.
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AUSTRALIA WON'T FORCE SOCIAL MEDIA USERS TO SHARE THEIR PERSONAL DETAILS WHEN CHILD BAN TAKES EFFECT
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FORD, FACING ECONOMIC HEADWINDS AND WEAK EV SALES, TO CUT 4,000 JOBS IN EUROPE
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SPIRIT AIRLINES FILED FOR BANKRUPTCY. WHAT DOES THAT MEAN FOR TRAVELERS?
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FORGET DRIVERLESS CARS.ONE COMPANY WANTS AUTONOMOUS HELICOPTERS TO SPRAY CROPS AND FIGHT FIRES
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DELTA CEO SAYS THE TRUMP ADMINISTRATION WILL REVERSE GOVERNMENT OVERREACH' SEEN UNDER BIDEN
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