WHY TEMU AND SHEIN COULD GIVE WESTERN RETAILERS A RUN FOR THEIR MONEY THIS HOLIDAY SEASON
AppleMagazine|December 06, 2024
Shopping on Temu can feel like playing an arcade game. Instead of using a joystickcontrolled claw to grab a toy, visitors to the online marketplace maneuver their computer mouses or cellphone screens to browse colorful gadgets, accessories and trinkets with prices that look too good to refuse.
WHY TEMU AND SHEIN COULD GIVE WESTERN RETAILERS A RUN FOR THEIR MONEY THIS HOLIDAY SEASON

A pop-up spinning wheel offers the chance to win a coupon. Rotating captions warn that a less than $2 camouflage print balaclava and a $1.23 skeleton hand back scratcher are "Almost sold out." A flame symbol indicates a $9.69 plush cat print hoodie is selling fast. A timed-down selection of discounted items adds to the sense of urgency.

Welcome to the new online world of impulse buying, a place of guilty pleasures where the selection is vast, every day is Cyber Monday, and an instant dopamine hit that will have faded by the time your package arrives is always just a click away.

By all accounts, we’re living in an accelerating age for consumerism, one that Temu, which is owned by the Chinese e-commerce company PDD Holdings, and Shein, its fierce rival, supercharged with social media savvy and an interminable assortment of cheap goods, most shipped directly from merchants in China based on real-time demand.

The business models of the two platforms, coupled with avalanches of digital or influencer advertising, have enabled them to give Western retailers a run for their money this holiday shopping season.

Software company Salesforce said it expects roughly one in five online purchases in the U.S., the United Kingdom, Australia and Canada to be made through four online marketplaces based or founded in Asia: Shein, Temu, TikTok Shop - the e-commerce arm of video-sharing platform TikTok - and AliExpress.

Analysts with Salesforce said they are expected to pull in roughly $160 billion in global sales outside of China. Most of the sales will go to Temu and Shein, a privately held company which is thought to lead the worldwide fast fashion market in revenue.

Denne historien er fra December 06, 2024-utgaven av AppleMagazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra December 06, 2024-utgaven av AppleMagazine.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA APPLEMAGAZINESe alt
FINANCIAL AND COMMUNITY HURDLES SLOW GEOTHERMAL ENERGY DEVELOPMENT IN SOUTHEAST ASIA
AppleMagazine

FINANCIAL AND COMMUNITY HURDLES SLOW GEOTHERMAL ENERGY DEVELOPMENT IN SOUTHEAST ASIA

Providing round-the-clock energy, using minimal space and considered a clean source of power — geothermal energy seems like an ideal option for countries like Indonesia and the Philippines, where the potential is high, and governments are seeking to transition away from highly polluting fossil fuels.

time-read
3 mins  |
December 06, 2024
7 CHINA BANS EXPORTS TO US OF GALLIUM, GERMANIUM.ANTIMONY IN RESPONSE TO CHIP SANCTIONS
AppleMagazine

7 CHINA BANS EXPORTS TO US OF GALLIUM, GERMANIUM.ANTIMONY IN RESPONSE TO CHIP SANCTIONS

China announced this week it is banning exports to the United States of gallium, germanium, antimony and other key high-tech materials with potential military applications, as a general principle, lashing back at U.S. limits on semiconductor-related exports.

time-read
3 mins  |
December 06, 2024
AUSTRALIA IS BANNING SOCIAL MEDIA FOR PEOPLE UNDER 16. COULD THIS WORK ELSEWHERE - OR EVEN THERE?
AppleMagazine

AUSTRALIA IS BANNING SOCIAL MEDIA FOR PEOPLE UNDER 16. COULD THIS WORK ELSEWHERE - OR EVEN THERE?

It is an ambitious social experiment of our moment in history — one that experts say could accomplish something that parents, schools and other governments have attempted with varying degrees of success: keeping kids off social media until they turn 16.

time-read
6 mins  |
December 06, 2024
CANADIAN NEWS PUBLISHERS SUE OPENAI OVER ALLEGED COPYRIGHT INFRINGEMENT
AppleMagazine

CANADIAN NEWS PUBLISHERS SUE OPENAI OVER ALLEGED COPYRIGHT INFRINGEMENT

A coalition of Canadian news publishers, including The Canadian Press, Torstar, Globe and Mail, Postmedia and CBC/Radio-Canada, has filed a lawsuit against OpenAI for using news content to train its ChatGPT generative artificial intelligence system.

time-read
1 min  |
December 06, 2024
BANK OF AMERICA SIGNS AGAIN WITH FIFA FOR US-HOSTED CLUB WORLD CUP THAT STILL HAS NO TV DEALS
AppleMagazine

BANK OF AMERICA SIGNS AGAIN WITH FIFA FOR US-HOSTED CLUB WORLD CUP THAT STILL HAS NO TV DEALS

World Cup sponsor Bank of America teamed with FIFA for a second time, signing for the Club World Cup that still has no broadcast deals just over six months before games start.

time-read
2 mins  |
December 06, 2024
IN A WORLD OF GREAT NEED THERE ARE MORE WAYS TO DONATE MONEY THAN EVER.HOW SHOULD YOU GIVE?
AppleMagazine

IN A WORLD OF GREAT NEED THERE ARE MORE WAYS TO DONATE MONEY THAN EVER.HOW SHOULD YOU GIVE?

Millions displaced by global conflicts. Communities reeling from unseasonably strong natural disasters. Lives upended due to healthcare inequalities.

time-read
5 mins  |
December 06, 2024
WHY TEMU AND SHEIN COULD GIVE WESTERN RETAILERS A RUN FOR THEIR MONEY THIS HOLIDAY SEASON
AppleMagazine

WHY TEMU AND SHEIN COULD GIVE WESTERN RETAILERS A RUN FOR THEIR MONEY THIS HOLIDAY SEASON

Shopping on Temu can feel like playing an arcade game. Instead of using a joystickcontrolled claw to grab a toy, visitors to the online marketplace maneuver their computer mouses or cellphone screens to browse colorful gadgets, accessories and trinkets with prices that look too good to refuse.

time-read
5 mins  |
December 06, 2024
AT&T SEES EARNINGS GROWTH OVER NEXT 3 YEARS; EYES MORE THAN $40B IN ANTICIPATED SHAREHOLDER RETURNS
AppleMagazine

AT&T SEES EARNINGS GROWTH OVER NEXT 3 YEARS; EYES MORE THAN $40B IN ANTICIPATED SHAREHOLDER RETURNS

AT&T anticipates earnings growth over the next three years thanks to the momentum of 5G and fiber services.

time-read
1 min  |
December 06, 2024
CAN AI CHATBOTS MAKE YOUR HOLIDAY SHOPPING EASIER?
AppleMagazine

CAN AI CHATBOTS MAKE YOUR HOLIDAY SHOPPING EASIER?

Tired of thinking about what gifts to get everyone this year? Artificial intelligence chatbots might help, but don’t expect them to do all the work or always give you the right answers.

time-read
4 mins  |
December 06, 2024
SPOTIFY WRAPPED IS FINALLY HERE.HOW CAN YOU SEE YOUR 2024 RECAP?
AppleMagazine

SPOTIFY WRAPPED IS FINALLY HERE.HOW CAN YOU SEE YOUR 2024 RECAP?

It's that time of year: Spotify has released its annual Wrapped, personalized recaps of users' listening habits and year in audio.

time-read
2 mins  |
December 06, 2024