Digi-Key had been planning a setup in India for quite some time, but some legal issues were acting as a deterrent. What has changed for you to take the leap now?
Digi-Key has been in India for a long time, irrespective of whether we physically had a building or not. This year alone, we directly sold around $70 million worth of products from India through the US website. We do have offices (already) in India. For example, in Delhi and Gurgaon we have an order entry support team. So, I see the new centre as an extension of what we already have.
What are the key drivers that prompted Digi-Key to set up a larger presence in India?
First, our sales have grown in India (even) with limited marketing efforts at our end. We had been thinking about how to support the growth, and it reached a point where we needed to have a local presence. We have also seen a shift in our supply chain. Some of our product suppliers are shifting their manufacturing from China to India. The most famous example is that of Apple shifting some of their production to India. There is a whole ecosystem around Apple and other electronics players where they are covering customers. So, we are looking at a very explosive growth and we cannot afford not to have boots on the ground to support as well as fuel the growth and have the infrastructure available readily to support our current customer growth. So those are some of the tipping points for us-sales growth and future potential.
Denne historien er fra January 2023-utgaven av Electronics For You.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent ? Logg på
Denne historien er fra January 2023-utgaven av Electronics For You.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Simple IR Control RELAY SWITCH
An IR remote switch is a wireless device that uses infrared (IR) signals from a remote control to operate electrical appliances. Commonly used in home automation, lighting control, and fan regulation, it enhances convenience and efficiency with seamless wireless switching.
MASTERING PROMPT ENGINEERING To Enhance AI Conversations
Prompt engineering is the art of asking the right question to get better output from a generative AI model. Well-defined prompts can generate high-quality AI content.
Central Management System Proposal To Detect Hazardous DANGLING WIRES IN CITIES
Dangling wires threaten lives and infrastructure. Smarter detection and swift action are not just necessary, they are overdue.
A Tiny, GSM-Based, Long-Range SPY DEVICE
Bluetooth-based spying devices enable eavesdropping, much like those in James Bond films. However, Bluetooth and Wi-Fi have a limited range, restricting their effectiveness. Now, imagine discreetly intercepting conversa- tions, uncovering criminal intent, and taking timely action—an intriguing possibility.
"Frequent CHARGING AND DISCHARGING Affect Battery Life; PROPER CHARGING Practices Can Maintain BATTERY HEALTH"
How can battery life be maximised? Should it be fully drained before charging? What steps help maintain battery health? Anshuman Divyanshu from Exicom shares insights in an interview with EFY’s Nitisha.
"India Offers EXCEPTIONAL ACCESS TO TALENT In Silicon Design, Software Engineering, AI Development"
Recognising India's design potential, Lattice Semiconductor has established an R&D centre in Pune to develop innovative FPGA solutions. In an exclusive conversation with EFY's Yashasvini Razdan, Ford Tamer answers the question—Why India?
"To Grow To THE NEXT LEVEL, We Must Build CRITICAL IPS"
India's semiconductor ambitions hinge on fostering domestic demand for indigenous designs. But who will pave the way? The success of fabless giants like Qualcomm and Nvidia offers a blueprint. EFY's Yashasvini Razdan spoke to Sridhar Kaip of Semiconductor Fabless Accelerator Lab (SFAL) on what it takes to reach that level.
How DeepSeek Suddenly Became Everybody's Business
We come across innovations every day, but disruptions are hard to come by. Is this one?
What Is CLOUD GAMING?
What are cloud games? How are they different from online games? What are the pros and cons? And who are the major players in this space? Here are the basics everyone needs to know...
Reimagining Robotics Through ARTIFICIAL MUSCLE TECHNOLOGY
Artificial muscles are reshaping robotics, bridging gaps between imagination and reality. What new frontiers will these innovations unlock?
