It was a Monday afternoon. We were conducting a telecon to review ongoing projects, and we were nearing the end of the discussion. Suddenly, our head of consulting interrupted and mentioned that he had just received an email from an important client who insisted, "I want to discuss it immediately!"
We all knew that the client was a global MNC and one of our fast-growing accounts. If we could continue to retain their trust and provide value, we could do a lot of business with them.
"Sure, go ahead," I replied.
"I have just received this email from them, and they are mentioning that they are receiving X% of Click-Through-Rate (CTR) from our website, while they are getting 10-times the CTR % from competing websites. They're asking whether our report is accurate, and if yes, why such a large difference?" "Did you say there's a difference of 10X?"
"Yes!"
There was silence for the next one minute.
Then, I asked, "Is it possible for us to know which websites are these, so we can study them and figure out where are we lacking?" "Sure, give me some time, and we will reconvene," was the reply.
We were thinking that the client would not give us names of the competing websites, stating confidentiality, and it could be a negotiation tactic of theirs to derive more juice from us. But we were wrong.
After four hours, we reconvened. The client had shared the names of the two websites. We also got to know that one was reporting 8x of our CTR and the other 10x.
The head of our Digital Marketing Services team had also joined us this time.
"Err, what's their average-timeper-user as per Alexa or SEMrush?"
"First one has 52 seconds and second's 1.1 minutes."
"What's ours?"
"28.4 minutes." "So, users are spending 20 times more time on our website but clicking the same banner on their websites 10 times more?"
"Yes, it seems like that."
Denne historien er fra December 2022-utgaven av Electronics For You.
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Denne historien er fra December 2022-utgaven av Electronics For You.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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STK435 IC-Based STEREO AMPLIFIER
This stereo AF amplifier uses the STK435 IC, a highly popular choice due to its simplicity.
A SEWER DRAIN SHIELD For Smart Cities
Drainage systems are vital for storm water management but often transport pollutants, especially plastics, to rivers and oceans, harming ecosystems.
ESP32 SPEECH FUNCTION: Text To Speech
Speech capability in technology primarily has two dimensions: text to speech (TTS) and speech to text (STT). This device focuses on TTS.
World's Smallest Programable INDUSPHONE DESIGN
This is the second part of designing the world’s smallest phone, where the UI is integrated with the basic functions of the phone.
FLAME-SENSING FIRE ALARM Using An Arduino Nano
Fire safety alarms are crucial in both residential and industrial environments.
loT-Based Distribution Transformer CONDITION MONITORING SYSTEM
The proposed IoT-based distribution transformer condition monitoring system enables real-time monitoring of distribution transformers, identifying such deviations as overload conditions and overheating.
Wi-Fi 6 AND Wi-Fi 7 Powering The Next Wave of Smart Connectivity
Wi-Fi 6 leads with faster data rates and reduced latency while upcoming Wi-Fi 7's backward compatibility will facilitate gradual upgrades from Wi-Fi 6, easing transitions. However, advanced features like multi-link operation (MLO) and ultra-low latency may command a premium, making Wi-Fi 7 suited for high-end applications.
CHARGE FORWARD: High-Voltage Batteries And MSMEs Can Fuel INDIA'S EV REVOLUTION
A nuanced explanation of low- and high-voltage EV batteries by Dr Gokhale, Vice President for Battery Technology at JSW Energy, illuminates their advancements and influence. The essential role of MSMEs and academia in developing a strong EV ecosystem emerges, marking their significance for India's push towards self-reliance in this innovative field.
"MILES TO GO Before I Sleep"
A teacher illuminates the path to success through the light of knowledge, yet some teachers extend that light to society through their contributions and research. Known as the architect of the modern M3 electronic voting machine (EVM) and the voter verifiable paper audit trail (VVPAT) that transformed India's democratic process, Prof. (Dr) Rajat Moona's journey began in the modest town of Bareilly. Here is his story, as recounted to and written by EFY's Yashasvini Razdan.
STARTUPS & INNOVATORS
1 One Charger To Charge All Your Devices | 2 Harnessing AI Technology For Efficient Pest Management | 3 Wireless Light-Based Communication With Velmenni's Technology
