Rahul Johar, Founder & CEO of Oxbow Brands
For snack and beverage manufacturers, navigating this intricate market requires a keen understanding of both traditional and emerging flavor trends.
The Diversity of Indian
Flavors India's flavor preferences encompass both standard Western tastes and unique traditional local flavors. While Western favorites such as strawberry and mango dominate sweets and beverages, and cheese or barbecue are popular for chips, Indian consumers also have a strong preference for traditional flavors that never fail to take them down the memory lane. Nimbu masala (lemon spice) and kala khatta (a tangy, black currant-like flavor) beverages, garlic pickle, and spicy masala snacks are quintessentially Indian. Additionally, regional specialties like kokum in the West and rose and curry patta (curry leaf) in the South add another layer of complexity.
Kokum, a fruit indigenous to the Western Ghats, is a staple in Maharashtra and Goa, often used in refreshing summer drinks. In the southern states, rose and curry patta are incorporated into various snacks and beverages, adding a local twist that resonates with regional consumers. These flavors, deeply embedded in regional cuisines, underscore the importance of understanding local preferences and sentiments attached from centuries to now.
Balancing Familiarity and Innovation
Denne historien er fra July 2024-utgaven av Food & Beverages Processing.
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Denne historien er fra July 2024-utgaven av Food & Beverages Processing.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
Therapeutic Use Of Indian Winter Cherry (Ashwagandha)
Ashwagandha is one of the most important herbs in Ayurveda, which is a traditional form of alternative medicine based on Indian principles of natural healing. Ashwagandha is a small, woody shrub in the Solanaceae family that grows about two feet in height.
The Dairy Chain Revolution: Ensuring Freshness and Efficiency
Dairy products are an integral part of the food processing industry, forming milk, cheese, yogurt, and butter are highly perishable and demand meticulous care to preserve their quality and safety throughout their journey from farm to consumer.
Plant-Based Proteins from Soybean: A Comprehensive Exploration
Introduction - In recent years, the global food landscape has witnessed a remarkable shift toward plant-based diets, driven by a growing awareness of health, environmental sustainability, and ethical considerations.
Avocado: The Green Ally in the Fight Against Diabetes
In a world inundated with processed foods laden with excessive sugars, salts, and artificial additives, rates of diabetes across the world have been rising over the past decades link.
Inspection Technology from KHS: Precision and early detection for holistic line thinking
KHS GmbH continuously develops and modernizes its inspection technology.
Packaging for the Future: How Aseptic Solutions are Transforming the Dairy Industry
Introduction - The Dairy Aseptic Packaging Market T is a dynamic and transformative sector within the rapidly evolving food and beverage industry.
Sidel introduces its breakthrough bottle washer with powerful dual technology - Hydra Ultrasonic
With beverage bottlers requiring a solution that reduces production costs while improving their environmental footprint, Sidel has launched its new bottle washer which combines chemical and ultrasound technology for the highest performance. Sidel will unveil Hydra Ultrasonic for the first time at the international trade show, BrauBeviale.
Revolutionizing Dairy Packaging: Technology & Innovations Shaping the Future
Dairy packaging plays a vital role in maintaining the quality and safety of a wide variety of products, including milk, butter, cheese, and yogurt.
Proost: Brewing Passion, Driving Innovation, Redefining Quality
In an exclusive conversation Mr. Tarun Bhargava, Co-Founder & CEO of Proost, speaks about the brand's inspiring journey, its unique approach to brewing, and the innovative strategies driving its success. From Proost's commitment to quality and sustainability to its adaptability in a dynamic market, Tarun shares insights into what makes Proost a standout in the beverage industry.
Non-Alcoholic Beverages: A Booming Industry Across Global Markets
The global non-alcoholic beverage market has been expanding steadily, with an estimated value of over USD 1 trillion as of 2023. This growth is expected to continue, fueled by a shift in consumer preferences toward healthier and more mindful consumption habits. The market encompasses a variety of products, including non-alcoholic beers, soft drinks, juices, and functional beverages like energy drinks and flavored waters.
