According to a 2023 press release from the International Telecommunication Union (ITU), the United Nations’ arm for ICT-related matters, the sector is estimated to be responsible for between 1.5 to 4% of global greenhouse gas (GHG) emissions. From the extraction of minerals from the Earth, the energy-intensive manufacturing processes for components, and even the logistics of shipping units from the factory to your doorstep: all these taken together equate to significant environmental impact. Not to mention the amount of e-waste produced yearly, which according to the United Nations Environment Programme (UNEP) amounts to around 54 million metric tonnes annually.
How can we then discern whether the eco-friendly claims in marketing efforts are legit or just greenwashing? Arguably, this starts with knowing what the jargon actually means and how these apply in the context of smartphone production and usage. Let’s delve into some of the terminology and uncover how these concepts are applied in the tech industry’s pursuit of a greener tomorrow.
Net zero, carbon neutral, and absolute zero, and carbon neutral
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