The concept behind Play your Tough' follows the passion of anyone who rides their way out from different struggles in life, whether in sports, urban, or outdoor lifestyle. YMPH created this campaign for everyone to embody grit, resilience, and a tough attitude with their own Mio Gear motorcycle.
#PlayYourTough: What’s in the Mio Gear Playground?
Yamaha built the playground in the center of SM City Cebu Northwing. Hosted by Rizza Diaz and the local Cebuana Host, Christine Fernandez, the Mio Gear Playground became part of the mall goers’ weekend. Within the playground, YMPH exuded a street style-themed display of the newest Mio Gear color variant, a Spartan obstacle course, a basketball court, and an esports battle-ready setup.
Denne historien er fra July 2023-utgaven av Gadgets Philippines.
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Denne historien er fra July 2023-utgaven av Gadgets Philippines.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
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