TECHNOLOGIES AND INITIATIVES THAT MOVE PEOPLE'S HEARTS AND EXPAND THE POSSIBILITIES OF ENTERTAINMENT

At the press conference ahead of the opening of the Sony exhibit at CES 2023, Kenichiro Yoshida, chairman, president and CEO of Sony Group Corporation, took the stage and explained that collaboration with creators who create Kando (emotion) is essential to advancing Sony's Purpose to "fill the world with emotion, through the power of creativity and technology".

He also emphasized that the "live" sharing of time and space is the essence of entertainment and that Sony's creation and interaction technology will support the virtual world to provide live experiences and connect them with the physical world in exciting ways.

Under the theme "Moving People Forward," the exhibit focused on Sony's efforts to move people's hearts and expand the possibilities of entertainment through various technologies and initiatives relating to the metaverse, mobility, and other areas, and through its collaboration with creators.

As an environmental initiative, some of the booth panels were made of "Original Blended Material," a paper material developed by Sony. Original Blended Material is an environmentally conscious paper material made from bamboo, sugar cane, and postconsumer recycled paper, whose origins are specified.

MOVING CREATORS FORWARD 

Star Sphere

 STAR SPHERE is a project to bring space closer to all and to discover the "space perspectives" to provide an opportunity to think about the global environment and social issues. On January 3, 2023, a remote controllable nano-satellite "EYE" equipped with a camera capable of shooting from space, was launched. Sony exhibited the "Space Shooting Lab," an experimental simulator that proposes a "space" for experiential photography from space that STAR SPHERE plans to offer in the future, and a mock-up of a nano-satellite equipped with Sony camera equipment.

Technology for creators