THE SHIFT

MATT BOLTON thinks that an impediment to iPhone progress won't be Apple's imagination, but our own muscle memory

RECENTLY, A CHANGE to iOS came and went so quickly, you may not have even been aware of it, let alone seen it - but it received the kind of immediate universal scorn usually reserved for a Michael Bay film or for when someone brings fruit salad to a barbecue. In one of the iOS 17 betas, Apple moved the End Call button on the phone screen.