"Customers called us 'Scary Clari' due to our 'scarily accurate quarterly forecasting results!"

Clari, a revenue collaboration and governance platform, has expanded its reach to over 1500 customers spanning the US, Europe, and Australia. Originally conceived as a forecasting app, Clari now seamlessly manages revenue processes across various tools. In a conversation with OSFY, Srikar Yekollu, Site Architecture and Data Science Head, Clari, reveals how Clari harnesses the power of open source to address revenue process fragmentation across teams.

Q. Please give us a brief background about Clari and its presence in India.

A. Clari was started in the San Francisco Bay Area, California in 2013, and continues to have its headquarters in Sunnyvale, California. The India Innovation Centre started in 2018, has grown to 150 employees and is a key part of our global innovation ecosystem. Clari is a revenue collaboration and governance platform that addresses the challenge of managing revenue processes across different tools. It manages the fragmentation of revenue processes across different teams such as sales, marketing, business development, customer support, and CXOs. These teams are operating processes such as sales kick-off and forecasting across different general-purpose software tools including spreadsheets, CRMs, and diallers. We were the first to bring all this together — people, processes, data — on a single platform to run revenue and prevent revenue leak. We have more than 1500 customers located across the US, European, and Australian markets.

Q. What are the different types of products and services that Clari offers?

A. Clari started as an app that provided forecasting abilities, allowing revenue teams to answer the question, “Will I meet, beat, or miss my revenue target in the coming quarter?” Customers jokingly referred to us as ‘Scary Clari’ as our quarterly forecast would get ‘scarily’ accurate within the first few weeks of the quarter!