Mobile Apps: Helping Businesses Connect with Customers

The mobile phone is today the most used device in the world of ecommerce, and businesses are trying their best to reach their customers on it. Let’s find out why mobile apps are critical for the success of a modern business.

- Bala Kalavala

A mobile application strategy that is driven by business functions and processes can help companies transform today. A technology strategy that analyses the needs of a business, the mobile framework and platform to be used, and readiness of the IT environment plays a critical role in designing this application. A mobile application that is centered on the user right from the conceptualisation stage, and uses workshops, focus groups and demos during development is more likely to be successful.

There are many frameworks, languages, tools, and platforms available for developing mobile apps. Knowing what the organisation’s objectives are with respect to establishing the mobile as a channel for interaction with customers will drive the choice and the approach for their implementation. Developing a mobile application that responds to customer expectations is critical in earning their trust and building a perception of the brand.

Let’s look at the key considerations driving the selection of a framework for a mobile development platform for an enterprise.

Pre-considerations for enterprise mobile app development

 As users shift from desktops and laptops to mobile devices and smartphones for all their technology needs, organisations must also do so to stay relevant. However, it’s just not enough to define a mobile strategy, hire a few developers and expect magic to happen. There is a lot more that needs to be done prior to successfully transitioning into a customer-centric mobile first technology strategy.