Federated learning and differential privacy in advertising
PCQuest|November, 2023
Embark on a journey through the nuanced strategies of AI in advertising, from federated learning to personalized ad blocking, revealing the dedication to striking a balance between relevance and user privacy. Learn how AI pioneers privacy-conscious practices while delivering personalized, contextually relevant content
Ashok Pandey
Federated learning and differential privacy in advertising

In the ever-evolving fusion of Artificial Intelligence (AI) and advertising, a quest unfolds to achieve an impeccable equilibrium between ad relevance and user privacy. Our exploration delves into the specific techniques and algorithms harnessed by AI, unraveling the intricate tapestry of enhancing advertisement relevance without encroaching on individual privacy. From the realms of federated learning and differential privacy to the precision of contextual targeting and the finesse of personalized ad blocking, we navigate the nuanced strategies that mold the landscape of personalized, privacy-conscious advertising practices. Join us as we unravel the complexities of AI’s pivotal role in advertising, unveiling its dedication to delivering content that resonates meaningfully while upholding the sanctity of user privacy boundaries.

▾ Techniques Behind Relevance Enhancement:

Denne historien er fra November, 2023-utgaven av PCQuest.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

Denne historien er fra November, 2023-utgaven av PCQuest.

Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.

FLERE HISTORIER FRA PCQUESTSe alt
ASUS ExpertBook P5
PCQuest

ASUS ExpertBook P5

The ASUS ExpertBook P5 aims to deliver more than just a typical business laptop experience. Designed for modern professionals, it boasts powerful hardware, AI-driven tools, and robust security features.

time-read
1 min  |
December 2024
Early Warning Systems (EWS): The recipe to combat fraud and delinquency
PCQuest

Early Warning Systems (EWS): The recipe to combat fraud and delinquency

An EWS isn't just a compliance tool; it's a financial guardian that transforms chaos into clarity. By weaving unstructured data, automation, and adaptive analytics, it empowers lenders to outpace fraud, foresee risks, and revolutionize credit management with precision

time-read
3 mins  |
December 2024
Empowering businesses with data privacy compliance: Key takeaways from PCQuest's DPDPA workshop
PCQuest

Empowering businesses with data privacy compliance: Key takeaways from PCQuest's DPDPA workshop

From chaos to clarity-PCQuest's DPDPA Workshop explored how businesses can master data privacy laws, turn compliance into opportunity, and build unshakable trust in a data-driven world.

time-read
3 mins  |
December 2024
Brightening Lives: Assistive Technology for art and entertainment
PCQuest

Brightening Lives: Assistive Technology for art and entertainment

Assistive Technology is transforming art and entertainment into playgrounds of inclusion-cinemas that narrate, museums that adapt, and platforms that empower. It's more than access; it's a revolution of creativity, breaking barriers for a connected, empathetic world

time-read
3 mins  |
December 2024
Gaming saw dramatic advancements in hardware, software & AI
PCQuest

Gaming saw dramatic advancements in hardware, software & AI

The 2024 gaming revolution fuses cutting-edge hardware with Al, delivering immersive worlds, lifelike NPCs, and dynamic gameplay. With next-gen consoles, blazing GPUs, VR/AR, and personalized experiences, gaming evolves into interactive ecosystems, redefining entertainment and innovation for players worldwide

time-read
3 mins  |
December 2024
The tools of tomorrow tackling the challenges of today
PCQuest

The tools of tomorrow tackling the challenges of today

Drones are revolutionizing farming, replacing hard labor with precision tools powered by Al. From spraying to scouting, they work smarter, not harder. With innovation tackling challenges like language barriers and training, drones are redefining how fields are managed and harvested

time-read
3 mins  |
December 2024
In race between hackers and cybersecurity, quantum is key
PCQuest

In race between hackers and cybersecurity, quantum is key

Hackers wield Al, encryption quakes under quantum power, but quantum cryptography flips the script. With physics as its ally and India as a trailblazer, it crafts unbreakable, ever-changing keys. The future of data isn't just safe-it's quantum-proof brilliance

time-read
4 mins  |
December 2024
The tech that's changing the game across the board
PCQuest

The tech that's changing the game across the board

Machine learning is rewriting the rules, from crafting infinite gaming worlds to saving lives with real-time health data. It's not just tech-it's transformation. As challenges arise, innovation keeps pushing the boundaries of what's possible every day

time-read
3 mins  |
December 2024
2024's biggest technology trends: What's changing and why it matters
PCQuest

2024's biggest technology trends: What's changing and why it matters

2024's tech isn't just evolving-it's reinventing the rules. AI creates, hardware accelerates, and green innovations heal the planet. From smarter machines to faster connections, it's a year of bold leaps, where innovation doesn't just support life-it redefines it

time-read
4 mins  |
December 2024
Exploring the development of 3D and spatial sound in consumer tech
PCQuest

Exploring the development of 3D and spatial sound in consumer tech

Spatial audio is the art of painting sound in 3D-turning every note, whisper, or explosion into an immersive journey. It blurs the line between the real and digital, making listeners not just hear but feel sound as if they're living inside it

time-read
2 mins  |
December 2024