I'm picturing a gaggle of cigar-chomping Simaudio execs in an office discussing what to do about the fact that their high-end amplification lines have become so successful that their names have become synonymous with the company. "In the '90s, people thought our company was called Celeste," one floor-pacing exec says, speaking for everyone in the room. "Now they think we're called Moon! How do we fix this?" After much debate, a member shouts: "We add 'by Simaudio' at the end!" The execs hoot, holler, and slap the conference-room table-and thus is born Moon by Simaudio.
A fictional account? Sure, but, as they say in the movies, it's based on a true story. In fact, I intended it as a sort of parable, the message being that we humans always seek balance. The name "Moon by Simaudio" struck a balance, like a see-saw, the two brands pivoting on the word "by."
For those who remain confused about the naming: Simaudio is the company. Moon is a line of products produced by the company. When referring, eg, to the monoblock amplifier we recently reviewed, it's common to write, or say, "Simaudio Moon." That isn't wrong, but "Moon by Simaudio" does a better job of conveying the relationship between the two words, the company name and the name of the line of components.
Denne historien er fra May 2023-utgaven av Stereophile.
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Denne historien er fra May 2023-utgaven av Stereophile.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
My last Far East trip
First comes the anticipation, that initial jet of warm water, that miraculous searching, finding the sweet spot, then heaven on earth as it cleans and caresses.
Riding the Common Wave
In the e-commerce era, brick-and-mortar dealerships must give customers compelling reasons to stop by. Los Angeles hi-fi dealership Common Wave's owner Wesley Katzir keeps customers coming through the door with a simple idea: that music matters in our everyday lives and that what he enjoys, other people will enjoy, too.
Mind Games to the bottom of the rabbit hole
After a wild decade in the biggest pop music group ever, John Lennon's post-Beatles years were spent in protest, in various kinds of therapy, in immigration court, and in search of a new musical identity.
Trane meets the Motor City
Detroit became a destination for migrating African Americans early, starting with the Underground Railroad; the city's proximity to Canada was convenient for those seeking to escape Southern slavery.
Vital art never rests
At this late date, it seems impossible that there could still be \"lost\" albums lingering in the vaults by musicians as important and successful as Johnny Cash and Paul McCartney.
DUKE IN 10
TO COMMEMORATE THE 50TH ANNIVERSARY OF DUKE'S DEATH, ROBERT BAIRD SELECTS A DOUBLE HANDFUL OF EXEMPLARY TRACKS FROM PERHAPS AMERICA'S GREATEST MUSICAL GENIUS.
Piega Coax Gen2 811
It's funny how we discover some music in unexpected, twisting ways.
Pass Laboratories XP-27
One of the pleasures of reviewing-and also using-products from Pass Laboratories is an encounter with Nelson Pass's writing, which can usually be found in the owner's manual and is always competent, insightful, and sometimes funny.
EMT 928 II
Modern turntables are a paradox.
Dynaudio Contour 30i
Ah, Denmark. Land of the Vikings and blue-eyed, blond-haired folk with faces sculpted just so.
