With its own AI conference, Siri enhancements, and hardware, there’s much to look forward to.
APPLE’S AI-FOCUSED EVENT
Apple’s recent AI summit, an employee-only event described as the “WWDC for AI,” was set to be the Cupertino company’s answer to ChatGPT, bringing Apple firmly into the ring in the AI battles. The reality, however, is slightly different: it’s been reported to have been less groundbreaking than anticipated. The summit, held in person at the Steve Jobs Theater, was a rare opportunity for teams to get together after years of virtual-only events. However, it was more of a chance for gradual nudges in the same direction rather than one that could provide any significant technological change. According to Mark Gurman’s “Power On” newsletter for Bloomberg, Apple’s AI chief did discuss machine learning and AI advancements within Apple during the event. Gurman mentioned that the brochure for the event had Apple’s AI chief commenting that “machine learning is moving faster than ever, and the talent we have here is truly at the forefront.” Despite the positive feedback, Gurman claimed he had not heard anything groundbreaking from the summit for consumers. The lack of announcements may have come as a disappointment to some as Google and Microsoft have made significant advancements in AI, and the continued evolution of AI models such as ChatGPT has also been notable. However, the event was designed to provide an opportunity for Apple employees to discuss the broader roadmap and strategy for its AI initiatives rather than to make specific feature announcements.
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