The bill’s prime sponsor, Rep. Chris Pielli, said it was designed to place guardrails around the use of artificial intelligence to protect consumers.
“This bill is simple,” Pielli, a Democrat from Chester County, said in floor remarks. “If it’s AI, it has to say it’s AI. Buyer beware.”
Lawmakers voted 146-54 to send the measure to the state Senate for its consideration. All Democrats were in favor, while Republicans were roughly split.
The bill would change the state’s Unfair Trade Practices and Consumer Protection Law to require “clear and conspicuous disclosure” when artificial intelligence has been used to create written text, images, audio or video.
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