Meta began giving European users the option in November of paying for ad-free versions of Facebook and Instagram as a way to comply with the continent’s strict data privacy rules.
Users can pay at least 10 euros ($10.75) a month to avoid being targeted by ads based on their personal data. The U.S. tech giant rolled out the option after the European Union’s top court ruled Meta must first get consent before showing ads to users, in a decision that threatened its business model of tailoring ads based on individual users’ online interests and digital activity.
The European Commission, the EU’s executive arm, said preliminary findings of its investigation show that Meta’s “pay or consent” advertising model was in breach of the 27-nation bloc’s Digital Markets Act.
Meta’s model doesn’t allow users to exercise their right to “freely consent” to allowing their personal data from its various services, including Facebook, Instagram, Marketplace, WhatsApp, and Messenger, to be combined to target them with personalized online ads, the commission said.
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THE “GREENHOUSE EFFECT": HOW AN OFT-TOUTED CLIMATE SOLUTION THREATENS AGRICULTURAL WORKERS
To harvest tomatoes, peppers and cucumbers, to clip herbs, to prune and propagate succulents, people work in oppressive heat and humidity.
HONG KONG IS TESTING OUT ITS OWN CHATGPT-STYLE TOOL AS OPENAI PLANNED EXTRA STEPS TO BLOCK ACCESS
Hong Kong’s government is testing the city’s own ChatGPT -style tool for its employees, with plans to eventually make it available to the public, its innovation minister said after OpenAI took extra steps to block access from the city and other unsupported regions.
EUROPEAN UNION COURT SAYS TIKTOK OWNER CAN'T AVOID BLOC'S LAW CRACKING DOWN ON DIGITAL GIANTS
TikTok owner ByteDance can’t avoid the bloc’s crackdown on digital giants, a European Union court said Wednesday in a decision that found the video sharing platform falls under a new law that also covers Apple, Google and Microsoft.
SCIENTISTS HAVE CONFIRMED A CAVE ON THE MOON THAT COULD BE USED TO SHELTER FUTURE EXPLORERS
Scientists have confirmed a cave on the moon, not far from where Neil Armstrong and Buzz Aldrin landed 55 years ago, and suspect there are hundreds more that could house future astronauts.
ROBOT UMPIRE CHALLENGE SYSTEM COULD BE TESTED NEXT SPRING TRAINING, 2026 REGULAR-SEASON USE POSSIBLE
Major League Baseball could test robot umpires as part of a challenge system in spring training next year, which could lead to regular-season use in 2026.
DATA OF NEARLY ALL AT&T CUSTOMERS DOWNLOADED FROM A THIRD-PARTY PLATFORM IN SECURITY BREACH
The data of nearly all customers of the telecommunications giant AT&T was downloaded from a third-party platform in a security breach, the company said last weekend, as cyberattacks against businesses, schools and health systems continue to spread globally.
TECH TIP: PROTECTING YOURSELF AGAINST SIM SWAPPING
SIM-swapping is a growing form of identity theft that goes beyond hacking into an email or social media account. In this case, the thieves take over your phone number. Any calls or texts go to them, not to you.
NEW COMPACT CAMERA MODULE FOR M5 MACBOOKS EXPECTED IN 2025
Apple has reportedly enlisted Vietnamese supplier Sunny Optical to deliver a new compact camera module (CCM) for its MacBooks starting next year.
WHAT'S WORSE THAN THIEVES HACKING INTO YOUR BANK ACCOUNT? WHEN THEY STEAL YOUR PHONE NUMBER, TOO
One Monday morning in May, I woke up and grabbed my cell phone to read the news and scroll through memes.
US SENATORS CALL OUT BIG TECH'S NEW APPROACH TO POACHING TALENT, PRODUCTS FROM SMALLER AI STARTUPS
In the race to stay ahead in artificial intelligence, the biggest technology companies are swallowing up the talent and products of innovative AI startups without formally acquiring them.
