Final Cut Pro is one of the most advanced organizing tools of any professional video editing application and helps filmmakers tell their stories in whole new ways The Social Network and The Girl with the Dragon Tattoo are just two blockbusters edited on Final Cut Pro - but in recent years, Apple has reduced updates to its software, prompting some users to complain.
HE WORLD’S PREFERRED VIDEO EDITOR
Final Cut Pro has come a long way since it first launched in 1998, with the software now ubiquitous in the film and television industry. Although Apple’s also worked on iMovie since 1999, a consumer-focused video editing platform that has been free for all macOS users since 2013, it’s Final Cut Pro that has had the biggest impact on the world of video editing. First created by Macromedia Inc, Apple acquired the software in 1998 and the rest, as many say, is history.
According to one report, Final Cut Pro makes up 49% of the United States professional editing market, though in recent years it’s faced increased competition from the likes of Adobe Premiere Pro and VEGAS Pro. Indeed, some of the world’s biggest films have been edited on the software, including The Curious Case of Benjamin Button, 500 Days of Summer, and X-Men Origins: Wolverine, but with Apple significantly increasing its investment in hardware with the likes of the M1 Pro, M1 Max, and M1 Ultra chips, and the launch of the Mac Studio and upcoming redesigned Mac Pro, many argue that the software no longer lives up to its rivals, and indeed does not make the best use of the advancements in Apple technology in recent years.
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AUSTRALIA SHOULD DELAY SOCIAL MEDIA BAN FOR CHILDREN UNDER 16. BIG TECH SAYS
An advocate for major social media platforms told an Australian Senate committee that laws to ban children younger than 16 from the sites should be delayed until next year at least instead of being rushed through the Parliament.
APPLE AND GOOGLE FACE UK INVESTIGATION INTO MOBILE BROWSER DOMINANCE
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DIRECTV CALLS OFF ACQUISITION OF RIVAL DISH, POSSIBLY ENDING A YEARSLONG PURSUIT
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THE PSYCHOLOGY OF RETIREMENT INCOME: FROM SAVING TO SPENDING
The narrative of a miserly, Scrooge-like figure hoarding his wealth for years instead of enjoying his retirement might seem unbelievable—but unfortunately, it isn’t relegated only to fiction. It’s a cold reality for many retirees.
'BUY NOW, PAY LATER' IS MORE POPULAR THAN EVER. IT CAN COST MORE THAN YOU THINK
More shoppers than ever are on track to use ‘buy now, pay later’ plans this holiday season, as the ability to spread out payments looks attractive at a time when Americans still feel the lingering effect of inflation and already have record-high credit card debt.
IS 'GLICKED' THE NEW 'BARBENHEIMER'? 'WICKED' AND 'GLADIATOR II' COLLIDE IN THEATERS
“Barbenheimer” was a phenomenon impossible to manufacture. But, more than a year later, that hasn’t stopped people from trying to make “Glicked” — or even “Babyratu” — happen.
ELECTRIC CAR SALES ARE SLOWING IN THE US AND EUROPE AS BOTH FANS AND SKEPTICS SHARE CONCERNS
While sales of electric vehicles surge in China, adoption of more environmentally friendly vehicles is stumbling in the United States and Europe as carmakers and governments struggle to meet years-old promises about affordability and charging stations.
FEDERAL PROSECUTORS SEEK RECORDS FROM COMPANY THAT DEPLOYED AI WEAPONS SCANNER ON NYC SUBWAY
Federal investigators in New York are seeking records from the manufacturer of an AI-powered weapons scanner that was briefly deployed this summer in New York City’s subway system.
BIDEN ADMINISTRATION TO LOAN $6.6B TO EV MAKER RIVIAN TO BUILD GEORGIA FACTORY THAT AUTOMAKER PAUSED
President Joe Biden's administration announced this week that the U.S. Department of Energy will make a $6.6 billion loan to Rivian Automotive to build a factory in Georgia that had stalled as the startup electric vehicle maker struggled to become profitable.
RANSOMWARE ATTACK ON SOFTWARE SUPPLIER DISRUPTS OPERATIONS FOR STARBUCKS AND OTHER RETAILERS
A ransomware attack that hit a major software provider last week caused disruptions for a handful of companies over recent days, from Starbucks to U.K. grocery giant Morrisons.
