Final Cut Pro is one of the most advanced organizing tools of any professional video editing application and helps filmmakers tell their stories in whole new ways The Social Network and The Girl with the Dragon Tattoo are just two blockbusters edited on Final Cut Pro - but in recent years, Apple has reduced updates to its software, prompting some users to complain.
HE WORLD’S PREFERRED VIDEO EDITOR
Final Cut Pro has come a long way since it first launched in 1998, with the software now ubiquitous in the film and television industry. Although Apple’s also worked on iMovie since 1999, a consumer-focused video editing platform that has been free for all macOS users since 2013, it’s Final Cut Pro that has had the biggest impact on the world of video editing. First created by Macromedia Inc, Apple acquired the software in 1998 and the rest, as many say, is history.
According to one report, Final Cut Pro makes up 49% of the United States professional editing market, though in recent years it’s faced increased competition from the likes of Adobe Premiere Pro and VEGAS Pro. Indeed, some of the world’s biggest films have been edited on the software, including The Curious Case of Benjamin Button, 500 Days of Summer, and X-Men Origins: Wolverine, but with Apple significantly increasing its investment in hardware with the likes of the M1 Pro, M1 Max, and M1 Ultra chips, and the launch of the Mac Studio and upcoming redesigned Mac Pro, many argue that the software no longer lives up to its rivals, and indeed does not make the best use of the advancements in Apple technology in recent years.
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SOUTH KOREA FINES META $15 MILLION FOR ILLEGALLY COLLECTING INFORMATION ON FACEBOOK USERS
South Korea’s privacy watchdog this week fined social media company Meta 21.6 billion won ($15 million) for illegally collecting sensitive personal information from Facebook users, including data about their political views and sexual orientation, and sharing it with thousands of advertisers.
CHINESE ONLINE RETAILER TEMU FACES EUROPEAN UNION INVESTIGATION INTO ROGUE TRADERS AND ILLEGAL GOODS
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Corning is facing European Union antitrust scrutiny after the bloc’s watchdog said this week it’s investigating the speciality glass maker’s exclusive deals for its Gorilla Glass used in cellphones.
NEW CEO AT CVS BEGINS TO BUILD HIS TEAM WITH A GOAL OF REVIVING THE STRUGGLING HEALTH CARE GIANT
CVS Health fell short on third-quarter profit, but it posted strong sales and the health care giant shook up leadership under new CEO David Joyner after a rough year that has sent shares plunging.
NINTENDO REPORTS LOWER PROFITS AS DEMAND DROPS FOR ITS AGING SWITCH CONSOLE
Nintendo, the Japanese video game maker behind the Super Mario franchise, said Tuesday that its profit fell 60% in the first half of the fiscal year, as demand waned for its Switch console, now in its eighth year since going on sale.
AS THE DATA CENTER INDUSTRY BOOMS, AN ENGLISH VILLAGE BECOMES A BATTLEGROUND
Originally built to store crops from peasant farmers, the Tithe Barn on the edge of the English village of Abbots Langley was converted into homes that preserve its centuries of history.
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GOOGLE MAPS ADDS AI FEATURES TO HELP USERS EXPLORE AND NAVIGATE THE WORLD AROUND THEM
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TESLA SHARES SOAR 14% AS TRUMP WIN SETS STAGE FOR ELON MUSK'S ELECTRIC VEHICLE COMPANY
Shares of Tesla soared following an election that will send Donald Trump back to the White House, an outcome that has been strongly backed by CEO Elon Musk in the closing months of the race.
APPLE BREAKS OUT OF RECENT SALES SLUMP AS IT GEARS UP TO MAKE ITS LEAP INTO THE AI CRAZE
Apple snapped out of a recent iPhone sales slump during its summer quarter, an early sign that its recent efforts to revive demand for its marquee product with an infusion of artificial intelligence are paying off.
