FTC WARNS FOOD INDUSTRY TRADE GROUPS AND INFLUENCERS ABOUT DISCLOSURES ON PAID SOCIAL MEDIA POSTS

The Federal Trade Commission on Wednesday said it issued warnings to two food and beverage industry groups, as well as a dozen online influencers, for failing to adequately disclose paid social media posts that promoted a sweetener and sugary products.

The letters point to Instagram and TikTok posts made by the influencers who were apparently hired by the American Beverage Association, a lobbying group whose members include Coca-Cola Co. and PepsiCo, and the Canadian Sugar Institute, which represents Canadian sugar manufacturers.

The warnings follow updated guidelines the agency published this summer requiring influencers to prominently disclose advertisements and paid social media posts that promote products for companies.

The FTC said it reviewed posts by health influencers - including registered dieticians - who endorse "sugar-containing products" and appear to be paid by the Canadian Sugar Institute.