The latest changes announced Thursday herald the next step in an Al-driven makeover that Google launched in mid-May when it began responding to some queries with summaries written by the technology at the top of its influential results page. Those summaries, dubbed "AI Overviews," raised fears among publishers that fewer people would click on search links to their websites and undercut the traffic needed to sell digital ads that help finance their operations.
Google is addressing some of those ongoing worries by inserting even more links to other websites within the AI Overviews, which already have been reducing the visits to general news publishers such as The New York Times and technology review specialists such as TomsGuide. com, according to an analysis released last month by search traffic specialist BrightEdge.
The same study found the citations within AI Overviews are driving more traffic to highly specialized sites such as Bloomberg.com and the National Institute of Health.
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