During the nearly five-month walkout, no issue resonated more than the use of AI in script writing. What was once a seemingly lesser demand of the Writers Guild of America became an existential rallying cry.
The strike was also about streaming-era economics, writers room minimums and residuals — not exactly compelling picket-sign fodder. But the threat of AI vividly cast the writers’ plight as a human-versus-machine clash, with widespread implications for other industries facing a radically new kind of automation.
In the coming weeks, WGA members will vote on whether to ratify a tentative agreement, which requires studios and production companies to disclose to writers if any material given to them has been generated by AI partially or in full. AI cannot be a credited writer. AI cannot write or rewrite “literary material.” AI-generated writing cannot be source material.
“AI-generated material can’t be used to undermine a writer’s credit or separated rights,” the proposed contract reads.
Many experts see the screenwriters’ deal as a forerunner for labor battles to come.
“I hope it will be a model for a lot of other content-creation industries,” said Tom Davenport, a professor of information technology at Babson College and author of “ All-in on AI: How Smart Companies Win Big with Artificial Intelligence.” “It pretty much insures that if you’re going to use AI, it’s going to be humans working alongside AI. That, to me, has always been the best way to use any form of AI.”
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