Behind the price slowdown is a vastly expanded number of vehicles on dealer lots after years of severe shortages. With more autos available, the pressures that had sent prices surging have eased. At the end of January, American dealers had 2.61 million new cars, trucks and SUVs on their lots, according to Cox Automotive. By contrast, the supply a year ago was just 1.74 million.
Though inventories of new autos are still well below the roughly 4 million level that prevailed before the pandemic, analysts and dealers say the rising availability suggests that 2024 will be the most affordable year of the past five in which to buy a new car or truck.
“When the lots are empty, there’s not much of a bargaining position from a consumer standpoint,” said Glenn Mears, owner of a four-dealership group around Canton and Dover, Ohio. “But now that we have inventory, it’s much more competitive. Much more like it has been historically.”
The price spikes that followed the 2020 pandemic were caused mainly by a worldwide shortage of computer chips, which are vital to auto manufacturing and had forced plants to curb production. As vehicle availability shrank, prices soared. By 2021, some dealers had no new cars at all in stock. Many frustrated buyers turned instead to the used market. The resulting surge in demand for used cars caused those prices to surge, too, elbowing many people out of the auto market entirely.
But with computer chips now abundant, auto production is rising steadily, especially since the United Auto Workers returned to work after strikes last fall.
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