Samsung, the biggest rival to Apple and its iPhone, provided a glimpse of how smartphones are evolving during a Wednesday unveiling of the next generation of its flagship Galaxy models.
The sales pitch for the Galaxy S24 lineup revolves around an array of new features powered by AI.
“We will reshape the technology landscape, we will open a new chapter without barriers to unleash your potential,” TM Roh, the president of Samsung’s mobile experience division, vowed to a crowd gathered in a San Jose, California, arena usually used for hockey games and concerts.
Besides featuring some of Samsung’s own work in AI, the Galaxy S24 lineup will be packed with some of the latest advances coming out of Google.
The technological improvements will also usher in a higher price for Samsung’s top-of-the-line phone, the Galaxy S24 Ultra, which will be priced at $1,300 — a $100, or 8% increase, from last year’s comparable model. The increase mirrors what Apple did with its fanciest model, the iPhone 15 Pro Max, released in September.
Samsung is holding steady on the prices for the Galaxy S24 Plus, which will sell for $1,000, and the basic Galaxy S24, which will start at $800.
All the new Galaxy phones, due in stores Jan. 31, will be packed with far more AI than before, including a feature that will provide live translation during phone calls in 13 languages and 17 dialects. The Galaxy S24 lineup will also introduce Google’s “Circle To Search” that involves using digital stylus or a finger to circle snippets of text, parts of photos or videos to get instant search results about whatever has been highlighted.
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