The app, called Lemon8, is likely to face some of the same scrutiny as TikTok, which has been dogged by claims the Chinese government could force its parent company ByteDance to hand over U.S. user data or push misinformation on the platform.
TikTok maintains that hasn’t happened. And it’s attempting to convince lawmakers it can keep user data safe.
Meanwhile, ByteDance is pressing ahead with its expansion plans. Here’s what you need to know about the company’s new app:
WHAT IS LEMON8?
Lemon8 is a photo-based app that resembles a mixture of Instagram and Pinterest, and is sprinkled with videos that look like the ones posted on TikTok. Social marketing experts say the app is also reminiscent of the Chinese social media and e-commerce giant Xiaohongshu, which translates to “little red book.”
Like TikTok, Lemon8’s main feed features a “following” section that lets users look at content from creators they follow, as well as a “For You” section that recommends other posts. It also segments posts under different categories, like fashion, beauty and food, and allows users to explore content in other ways.
Similar to TikTok and other social media sites, Lemon8 collects user data, such as IP address, browsing history, device identifiers and other information.
Both the Apple and Google Play app stores list its owner as Heliophilia Pte. Ltd., a Singapore-based company that shares the same address as ByteDance and TikTok.
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