![FROM INTENT TO ACTION](https://cdn.magzter.com/Outlook Traveller/1718084037/articles/y4MOkJqi91718091818076/FROM-INTENT-TO-ACTION.jpg)
AS MORE TRAVELLERS UNDERTAKE journeys that have a minimal negative impact on the planet, hospitality businesses and tour operators are waking up to the economic and planetary benefits of travelling responsibly. However, it takes work to change mindsets and convert travellers and those in the travel industry to sustainable practices.
Behavioural science—a field combining anthropology, psychology, and sociology to study the workings of the human mind and people's interactions with the world—could help change attitudes by understanding the motivations behind human behaviour and harnessing them for change.
MAKING SUSTAINABILITY EASIER
Dr Milena S Nikolova, the founder of Behavior Smart, a Bulgaria-based organisation studying behavioural science methods in the sustainable tourism industry, said to OT that most tourists are mindful of their actions but often perceive sustainability as challenging to practise.
"Many of today's decision-makers were trained to treat sustainability as a niche market segment, so the way the tourism economy operates today makes sustainability difficult, complicated and requiring much effort," she said. "Someone on holiday is seeking to get away from the responsibilities of daily life. They are eager to enjoy some time off and share memories with close ones. We cannot expect them to put that aside and focus on responsibility."
Denne historien er fra June - July 2024-utgaven av Outlook Traveller.
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Denne historien er fra June - July 2024-utgaven av Outlook Traveller.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
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![Chutneys For Every Season](https://reseuro.magzter.com/100x125/articles/245/1787368/vj9JoL1bg1724136463856/crp_CHUTNEYS-FOR-EVERY-SEASON.jpg)
Chutneys For Every Season
GROWING UP IN JHARKHAND, I've always been enchanted by the state's culinary landscape. Here, the local cuisine never fails to surprise with its depth and variety.
![BADGE OF HONOUR](https://reseuro.magzter.com/100x125/articles/245/1787368/ERqTQQI4t1724139942096/BADGE-OF-HONOUR.jpg)
BADGE OF HONOUR
IN THE DYNAMIC LANDSCAPE of tourism, where greenwashing often taints sustainability, certifications can help distinguish between genuine efforts and marketing gimmicks. Green certification systems encourage businesses to enhance their environmental credentials.
![WHEELS OF TIME](https://reseuro.magzter.com/100x125/articles/245/1787368/eiw5EtKXP1724139742977/WHEELS-OF-TIME.jpg)
WHEELS OF TIME
IN 1947, TRAINS CARRYING REFUGEES ACROSS THE BORDER WERE SYMBOLIC OF THE TUMULT OF THE PARTITION.
![RAILS OF THE Raj](https://reseuro.magzter.com/100x125/articles/245/1787368/FYiuP3agY1724139628595/RAILS-OF-THE-RAJ.jpg)
RAILS OF THE Raj
FROM ITS CONCEPTION TO ITS ROLE IN THE NATION'S HISTORY, THE BRITISH INDIAN RAILWAYS IS A PHENOMENON MARKED AS MUCH BY MARVEL AS AVARICE
![THE RHYTHM OF BOLLYWOOD](https://reseuro.magzter.com/100x125/articles/245/1787368/M9m6VctHC1724139458614/THE-RHYTHM-OF-BOLLYWOOD.jpg)
THE RHYTHM OF BOLLYWOOD
FROM THE RAILROAD THRILLER MISS FRONTIER MAIL 1936) TO SHAH RUKH KHAN DANCING ON A TRAIN IN DIL SE' 1998), TRAINS HAVE GIVEN UNFORGETTABLE SONG SEQUENCES TO MANY HINDI FILMS
![MEMORY'S OASIS](https://reseuro.magzter.com/100x125/articles/245/1787368/lUzCkJebY1724139369528/MEMORYS-OASIS.jpg)
MEMORY'S OASIS
REMEMBRANCES OF GROWING UP IN SEALDAH RAILWAY OFFICERS COLONY IN KOLKATA
![A FAREWELL × TO FLAVOURS](https://reseuro.magzter.com/100x125/articles/245/1787368/pQF50VF8a1724139266408/A-FAREWELL-TO-FLAVOURS.jpg)
A FAREWELL × TO FLAVOURS
FROM CUTLETS AND RAILWAY MUTTON CURRY IN DINING CARS TO THE UNREMARKABLE FARE AVAILABLE TODAY, THE JOURNEY OF FOOD ON THE INDIAN RAILWAY IS FASCINATING
![HERITAGE ON THE TRACKS](https://reseuro.magzter.com/100x125/articles/245/1787368/A1fhBK0sS1724138802301/HERITAGE-ON-THE-TRACKS.jpg)
HERITAGE ON THE TRACKS
THE ICONIC DARJEELING HIMALAYAN RAILWAY, FONDLY CALLED THE TOY TRAIN,' HAS HELD ITS UNESCO WORLD HERITAGE SITE STATUS SINCE 1999
![HIDDEN LIVES](https://reseuro.magzter.com/100x125/articles/245/1787368/nEmYqHIYK1724138328106/HIDDEN-LIVES.jpg)
HIDDEN LIVES
SPANNING 65,000 KILOMETRES THROUGH DENSELY POPULATED INDIA, THE RAILWAYS ARE A BACKDROP TO COUNTLESS STORIES. 'THE UNRESERVED' BY FILMMAKER SAMARTH MAHAJAN CAPTURES A FEW
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JOURNEYS WITHIN AND WITHOUT
FOR IMTIAZ ALI, TRAIN JOURNEYS ARE TRANSFORMATIVE, OFFERING GLIMPSES OF INDIA'S DIVERSE SOCIETY AND ITS MANY CULTURES AND RELIGIONS