Singapore - India Tourism bond strengthens with leadership transition
Travel Trade Journal|February 2024
At the helm of the Singapore Tourism Board's (STB) India operations, Markus Tan has stepped into the role of Regional Director, IMESA region, succeeding the accomplished GB Srithar as of January 01, 2024. At an opportune moment, TTJ engaged with both leaders, exploring the intricate facets of Singapore tourism and its performance in the dynamic Indian market.
Prashant Nayak
Singapore - India Tourism bond strengthens with leadership transition

Soaring Visitor Numbers

The tourism landscape between Singapore and India has witnessed remarkable growth, with an upward surge in visitor numbers, reaching a total of 1.07 million Indian tourists by end of December 2023. STB’s earlier statistics showcased that in 2022, Singapore welcomed 686,400 visitors from India, and pre-COVID, Singapore recorded 1.41 million visitors from India in 2019.

“The year 2023 was a bit challenging as Indians started travelling to Singapore late in April 2023. However, given the achievement of over a million Indian tourists by end of December 2023, I should say we have done very well. This has positioned India to become one of the fourth-largest tourism source market for Singapore in 2023. Air capacity has been fully restored to pre-COVID levels, and currently, the island city is connected to 17 cities in India. Singapore counts India as a key meeting and incentive market, and we have witnessed growth in solo women travel. STB has observed a good number of Indians in 2023 from these segments,” said GB Srithar.

Fuelling India's Interest in Singapore

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