How has Hilton modified its strategy to fill the need gap of post-COVID travellers?
There are a couple of things here. We had three years where customers couldn't travel and all they did was dream. What did we do behind the scenes? We spent time looking at our story and what we tell customers, from a marketing perspective. We were initially promoting destinations. We thought about shifting our go-to-market story, because we can't control how you get from point A to point B.
What we can control, and what's important to us, is your experience. This led to our global marketing campaign, 'It Matters Where You Stay', and it has been the biggest campaign in our history.
Which Hilton properties have performed well in the last year in the Indian market?
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Denne historien er fra March 2024-utgaven av Travel+Leisure India.
Start din 7-dagers gratis prøveperiode på Magzter GOLD for å få tilgang til tusenvis av utvalgte premiumhistorier og 9000+ magasiner og aviser.
Allerede abonnent? Logg på
SOARING ABOVE THE REST
Surrounded by stunning mountain views yet located in the city centre, the Hilton Kathmandu captures the essence of Nepali culture and cuisine.
HEARTWARMING HOSPITALITY
Wyndham Hotels & Resorts in India has 60 hotels under its umbrella, all of which offer exceptional hospitality, a comfortable stay, and memories for a lifetime.
FOOD IS ART,
and we truly believe so-which is exactly what the fifth edition of the Delicious Dining Awards 2024 celebrated, acknowledged, and honoured. From the stalwarts of the F&B industry choosing the restaurants, cafes, and menus that they love to readers picking their favourites across restaurants and bars in leading hotels to the growing offerings of homegrown spirits and mixers as well as applauding for the T+L tastemakers who are changemakers in their own way, this year's DDA was all about the artistic excellence of the culinary industry in our country.
The Great Wide Open
At a new camp in the steppes of central Mongolia, Kate Eshelby saddles up for the adventure of a lifetime.
Life Of Pai
Japleen Kaur escapes to this lesser known Thailand town that's right out of a dreamy storybook
EAT, PRAY, LOVE with ABHAY DEOL
When he's not playing characters that'll leave an impression for a lifetime, Abhay Deol is a homebody in pursuit of new creative skills. SAMREEN TUNGEKAR spends the day at the actor's Goa casa-a home he's built himself and discovers his approach to life, travel, and the importance of replenishment
Space Odyssey
Couturier Amit Aggarwal talks to Chirag Mohanty Samal about how travel inspires him to create, reflect, and innovate
HANOI LIKE A LOCAL
The 1,000-year-old capital city offers a time-travel experience with its hearty dose of culture, an elegant fusion of architectural styles, and a fascinating food and coffee heritage
FARM FAB
Enjoy the gift of nature without sacrificing your comforts at Oleander Farms for your upcoming family holiday
10 Emerging Experiences in Asia
Thrilling, relaxing, exciting and indulgent-here is our handpicked list of must-dos that bare the vibrant and diverse soul of this fascinating continent