SCENT(IMENTAL) STORY

Whether you lean towards floral, woody or fruity fragrances, here's your expert guide to finding "the one" down the perfume aisle.

- Nupur Sarvaiya

Scents play an evocative role to evoke emotions and transport you to special occasions with every subsequent spritz. Since memories and scents are interlinked, it'll pay to pick a bridal perfume that's different from your go-to. This is a personal experience, says Anton Denver, EMEA education director, Jo Malone London & EDPFM.

STARTING POINT

"The best starting point is setting your theme. Find answers to questions like: What style will be portrayed throughout the wedding? Is there an ingredient that emotionally connects you and your partner? Does it harmonise with the colour and florals your pick for the décor? In short, as you would plan the wedding wardrobe, do this for the scent selection too," explains Anton.

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