Business Of Fashion - April 2025

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Dear Readers,
April has a buzz of its own. The kick off for a new fiscal cycle is always exciting and target-heavy. And FY 2024 promises to be an especially powerful year- taking off with the largest retail business event India has ever seen.Phygital retail Convention returns for its 2025 edition at the Jio World Convention Centre on May 7-8th.

Join us at PRC 2025, to experience the real power of retail in India, possibly the world’s most exciting consumer universe!

In an era where comfort meets confidence, athleisure has redefined how India dresses today. What began as a niche segment for gym-goers has swiftly evolved into a powerful fashion movement—reshaping wardrobes with pieces that blur the lines between activewear and everyday casualwear. This shift reflects a deeper transformation. As fitness and wellness gain prominence in daily life, Indian consumers are gravitating toward clothing that mirrors their active, health-conscious lifestyles—without compromising on aesthetics.

House of Serein Unveils Vegan Luxury Muskura Collection

Vegan and sustainable luxury fashion brand House of Serein has launched its latest collection, Muskura.

1 min

Cover Story Launches Spring/ Summer 2025 Collection

Cover boasting of effortless elegance designed for the modern woman.

1 min

KAZO Expands with First-Ever Denim Collection

Women's fashion brand KAZO has launched its first-ever denim collection, HeartCore, marking the brand's entry into the denim category.

1 min

The Indian Garage Co. Collaborates with Warner Bros for New Collection

Homegrown fast-fashion D2C brand The Indian Garage Co.

1 min

Soch Unveils Spring-Summer 2025 Collection: Summer Tales

Women's ethnicwear brand Soch launches 'Summer Tales,' a breezy Spring-Summer 2025 collection blending elegance with comfort.

1 min

NEWME Opens 14th Store at Mantri Square Mall

Fashion-forward brand NEWME has kicked off F2025 with the launch of its 14th store, marking its continued expansion in Bengaluru with a fourth outlet in the city.

1 min

Madame Opens New Store at Srinagar International Airport

Indian IMadame womenswear has brand further strengthened its retail footprint with the launch of a new Exclusive Brand Outlet (EBO) at Srinagar International Airport.

1 min

Designer Bhawna Rao Opens Flagship Store in Delhi

Luxury fashion brand Bhawna Rao has unveiled its flagship store in Chhattarpur, Delhi, offering an exclusive, bespoke shopping experience.

1 min

Sweet Dreams Opens 50th Store in Malad

Homegrown sleepwear brand Sweet Dreams has marked a major milestone with the opening of its 50th exclusive store at Infiniti Mall, Malad in Mumbai.

1 min

BESTSELLER India Appoints Sumit Dhingra as Country Director

BESTSELLER India has appointed Sumit Dhingra as its new Country Director, effective June 1, 2025.

1 min

Decathlon Appoints Javier López as New CEO

Global sports giant Decathlon has announced a leadership change as it enters a new phase of growth. The company's Board of Directors has appointed Javier López as the new Chief Executive Officer (CEO).

1 min

Casualwear & Athleisure Market in India 2025

The Indian athleisure sector, valued at $13.15 billion in 2024, is projected to hit $21.25 billion by 2033, growing at 5.5% CAGR.

9 mins

Beyond the Gym

The Future of Athleisure and Casualwear for S/S 26 Globally

4 mins

How Technosport is Merging Comfort, Performance & Style to Redefine Fashion

With a strong digital presence and expanding retail footprint, the brand focuses on inclusivity, customer satisfaction, and continuous evolution to stay ahead in the competitive athleisure market.

2 mins

Groversons Paris Beauty to Enhance D2C Platform, Personalisation, and Seamless Shopping Experience

With its emphasis on a 'feel-good fit,' Groversons Paris Beauty infuses the stylish loungewear category with a fresh, youthful spirit—seamlessly combining classic craftsmanship with contemporary, trend-led styles tailored for the modern woman.

5 mins

ATHLEISURE Fashion's Fittest, Most Casual Trend

The global athleisure market is projected to reach USD 662.56 billion by 2030, growing at a CAGR of 9.1%, while in India the market has already surpassed expectations, reaching ₹60,000 crore in 2024 - significantly higher than the projected ₹55,000 crore.

10+ mins

Crocodile India A Legacy of Growth, Sustainability, and Innovation

With over 50 exclusive brand outlets and a growing digital footprint, Crocodile is well-positioned for accelerated growth, focusing on Tier 2 & 3 cities in the upcoming fiscal year.

2 mins

LOLA CASADEMUNT EYES INDIA

In India, LOLA CASADEMUNT is looking to enter through a local partner who understands the market's nuances and has a deep knowledge of the consumer's mindset.

4 mins

Zivame's 'Museum of Boobs' Celebrates Every Shape, Changing How We See Bras Forever

While most brands still focus on size alone, Zivame has been studying and designing bras to cater to the full spectrum of breast shapes.

3 mins

Retail GPT Powers the Phygital Revolution in Indian Fashion, Boosting Customer Engagement

By adopting Al-powered phygital strategies, Indian fashion brands can build deeper connections with consumers, drive sales, and set new benchmarks for customer satisfaction.

2 mins

nuvora: Astor Mueller's Bold Bet on Indian Fashion

nuvora aims to reach the top 20 cities across India, with a multi-channel effort, through both online & offline channels and to open 10 - 12 bugatti brand stores this fiscal.

1 min

Game Changers of Fashion How New-Age Brands Are Rewriting the Retail Playbook

From digital dominance to offline experimentation, founders at India Fashion Forum 2025 shared how they’re building smarter, faster, and more connected businesses that speak to a new generation of shoppers.

6 mins

Scaling Fashion & Lifestyle Business Profitably

The session at IFF brought some of the successful leaders to share strategies to build scale, profitability and differentiation, while balancing short-term results with long-term investments in innovation, sustainability and customer experience.

4 mins

Strategic Cost Management Balancing CapEx & OpEx for Fashion's Future

Industry leaders share strategies for resource allocation, cost management, and profitability enhancement.

6 mins

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Business Of Fashion Magazine Description:

IMAGES Business of Fashion is a monthly resource for fashion retailers, brand owners and industry leaders in India. It delivers fashion business intelligence on emerging retailers, disruptive technologies and domestic and global brands that are making their mark in the industry at a time of unprecedented change.

With a 24 year old loyal reader base of over 60,000 top decision makers, fashion retailers and fashion buyers, spread across all sectors of the business of fashion in India, IMAGES BoF has constantly proven itself as easily the most focused and best targeted fashion business media in India.

Launched in 1992, the monthly magazine is an informed, analytical publication on the fashion business in the country. It has played the role of a catalyst in the retail evolution in India focused on and driven by branding, marketing and retailing of fashion in the country. It enables continuous information exchanges through its activities - facilitating networking among investors, retailers and brand leaders. The publication is amongst the country’s top recall business magazines in India and its reach extends to 2,00,000 of India's top decision makers in retail and retail support business.