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Business Traveler US|March 2025
FROM SAN FRANCISCO TO BERLIN, METROPOLISES ARE REVITALIZING THEIR CORES, TO MEET THE LIVE-WORKPLAY NEEDS OF MODERN RESIDENTS STORY
- BOYD FARROW
CITIES, SLICKER

IMAGES LEFT: COURTESY OF LOVEFROM; RIGHT: COURTESY OF CANARY WHARF GROUP FROM SAN FRANCISCO TO BERLIN, METROPOLISES ARE REVITALIZING THEIR CORES TO MEET THE LIVE-WORK-PLAY NEEDS OF MODERN RESIDENTS

It is five years since the Covid pandemic began to change how and where many of us work, rest and play. Unsurprisingly, urban spaces are changing accordingly. Here, we look at how some very different cities are becoming more, well, livable.

THE SQUARE ROUTE

Jony Ive could have ridden out the pandemic on a megayacht or in the grounds of a secluded château. Eight months earlier, the world’s most famous industrial designer had left Apple Inc.—where he helped create the iPhone, iPod and Apple Watch—and was worth hundreds of millions of dollars.

But instead of doodling in isolation, Ive spent much of 2020 in downtown San Francisco, looking at real estate in the Jackson Square district. This dense pocket of coffee shops and boutiques was where he had decided to reboot his life, cofounding a new multifaceted “creative collective” with another global design superstar, Marc Newson—the Keith Richards to his Mick Jagger.

Embracing the inner city at a time when so many businesses were closing—and indeed, so many tech bros were turning their back on San Francisco—seemed perverse. But so much about Ive’s new venture is counterintuitive—and completely personal.

The company is called LoveFrom, says Ive, in honor of Apple founder Steve Jobs, who said one way to express appreciation to humanity is through “the act of making something with a great deal of care and love.” As for the choice of headquarters, “Jackson Square already felt like home,” he says. “I came here in 1989 on my first trip to the U.S. and loved its creative energy. Since moving to San Francisco in 1992 I’ve come to appreciate it even more for its resilience.

Dit verhaal komt uit de March 2025 editie van Business Traveler US.

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Dit verhaal komt uit de March 2025 editie van Business Traveler US.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

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