Ga onbeperkt met Magzter GOLD

Ga onbeperkt met Magzter GOLD

Krijg onbeperkte toegang tot meer dan 9000 tijdschriften, kranten en Premium-verhalen voor slechts

$149.99
 
$74.99/Jaar

Poging GOUD - Vrij

QUIET Revolution

Elle India

|

February 2025

Kannagi Desai discovers how beauty evolves in Vineeta Singh's able hands, one lipstick at a time.

- Kannagi Desai

QUIET Revolution

Some transformations unfold with banners and fireworks. Others, like in the case of Vineeta Singh, take shape quietly—a swipe of lipstick here, a change in a shade card there. As cofounder of SUGAR Cosmetics, Singh has built an empire worth ₹4,000 crores by embracng inclusivity and disrupting archaic beauty standards. Yet, when she speaks about beauty, there’s no corporate rhetoric—only a deeply personal connection.

“Makeup is a quiet rebellion,” Singh begins, her voice deliberate, reflecting on the evolution of beauty standards she's witnessed and challenged. She recalls her younger days, flipping through glossy advertisements that glorified a singular golden standard of fair skin and flawlessness. “It wasn’t just about aesthetics; it made you feel inferior. The narrative was exclusionary.”

Her experiences weren't isolated. A decade ago, working on a beauty subscription service, Singh realised that Indian women weren't lacking aspiration—they were lacking access. “Finding a foundation that suited deeper skin tones or products that didn’t exacerbate oily skin was near impossible,” she says. In 2012, Singh co-founded SUGAR Cosmetics with her husband, Kaushik Mukherjee. The frustration birthed a brand with inclusivity at its core, offering products designed for Indian skin tones and women embracing their imperfections.

THE ESSENTIALS

Elle India

Dit verhaal komt uit de February 2025-editie van Elle India.

Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.

Bent u al abonnee?

MEER VERHALEN VAN Elle India

Elle India

Elle India

HELP...The Algorithm Ate My Itinerary

In an era where holidays are curated for the camera, Kannagi Desai asks if we've stopped truly enjoying travel

time to read

4 mins

June 2025

Elle India

Elle India

FROM Zhang's TABLE

As The China Kitchen at Hyatt Regency Delhi unveils its most ambitious menu yet, Vaishnavi Rana explores how Chef Zhang Hongsheng is reshaping the Indian gaze on Chinese cuisine

time to read

1 mins

June 2025

Elle India

Elle India

OCTOLA II: Ushering In The New Era Of Arctic Ultra Luxury

Craving a staycation that redefines luxury beneath the northern lights? Octola II-the trailblazer in ultra-private Arctic escapes-unveils its latest wilderness retreat deep in the heart of Finnish Lapland, finds Isha Kothari

time to read

2 mins

June 2025

Elle India

Elle India

INSIDE INDITEX: Style WITH A CONSCIENCE

Zoha Castelino visits the fashion group's Barcelona headquarters to learn that a cooler, cleaner future is not just possible but resolutely on its way

time to read

3 mins

June 2025

Elle India

Elle India

Vibrant Victoria

From world-class sports & wineries, to epic landscapes & precious wildlife, Isha Mayer takes you on a wild ride through Australia's gorgeous state

time to read

5 mins

June 2025

Elle India

Elle India

RITU KUMAR The First Lady Of INDIAN FASHION

Anamm Inamdar traces the journey & contributions of the pioneering designer

time to read

3 mins

June 2025

Elle India

Elle India

The Quiet Beauty Of LA MACEDO ESTATE

Discover Assagao’s quietest corner, where Vianaar crafts a villa that lets nature take the lead, with Vishakha Punjabi

time to read

1 mins

June 2025

Elle India

Elle India

Light, Lifted, GUCCI

The GG Marmont returns in sorbet hues, a fresh Florence-inspired silhouette joins the line-up, & classic pieces get a new season update, reports Anamm Inamdar

time to read

2 mins

June 2025

Elle India

Elle India

HAUTE HOSPITALITY

In a world of creative collaborations, fashion, food & experience are coming together now more than ever, reports Isha Mayer

time to read

5 mins

June 2025

Elle India

Elle India

THE Scent KEEPERS

Krishika Bhatia explores the shift towards emotionally resonant perfumes & dives deep into their role as potent carriers of memory & identity

time to read

5 mins

June 2025