There is a Chinese proverb that goes: same bed, different dreams - indicating that even in the same settings and semblance of accord, different aspirations may arise.
Similarly, even when dressed in the same garments, the way we occupy space differs.
In Zegna's Oasis of Linen, the plurality of the human spirit is spotlighted under circumstances that empower freedom of movement, amid manmade creations assuming their forms as backdrops, serving as mere momentos of our lived experience. In honour of delicate linen and its dynamic qualities I sturdy yet soft; plush yet deliciously rough Zegna embraces the idea of breaking up the rigidity of what it means to wear a uniform for Spring/Summer '25.
It proposes that, rather than for the sake of performative collectivism, the nuanced variance in our lives becomes evident over time.
Its introduction itself at Milan Fashion Week last June was deliberate and intriguing: an industrial space sets the scene representing a stark space devoid of humanity. Within these confines is a sprawling linen field, which upon closer inspection is not comprised of natural flax plants. Varnished in Zegna's Sentiero yellow, each linen blade is engineered with metal, rendering this oasis an uncanny, lifeless state that deliberately betrays its natural origins. Stripped away from organic elements, the paradox of something manmade yet lacking in humanity is highlighted. This becomes artistic director Alessandro Sartori's controlled experiment, proposing a simple hypothesis: a man's creation does not by default render things humane.
Dit verhaal komt uit de February 2025 editie van MEN'S FOLIO Malaysia.
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Dit verhaal komt uit de February 2025 editie van MEN'S FOLIO Malaysia.
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