Marketing Your Carrots
Farmer's Weekly|May 11, 2018

For long-term sustainability, a farmer has to provide carrots of consistently high quality so that customers can buy their produce with confidence.

Bill Kerr
Marketing Your Carrots

This may entail two-tier marketing: a ‘standard’ product and a premium product. Appropriately labelled, the latter will satisfy the requirements of discerning customers and command a higher price.

With mechanisation these days, bunched carrots are scarcer on the market. This creates an opportunity for small-scale growers without expensive machinery to satisfy customers who prefer carrots presented in this way. These customers rightly believe that the fresh green tops on the carrot bunches are a good indication of freshness and health.

All you need is a simple implement: two drop arms to which a grader blade has been attached at the correct angle. You can use this to reach under the carrots, loosening them for easy lifting.

This story is from the May 11, 2018 edition of Farmer's Weekly.

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This story is from the May 11, 2018 edition of Farmer's Weekly.

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