Nonchalant Industrial aesthetics
Architecture + Design|June - July 2020
Project: The Office of Sony DADC, Mumbai- Interior Designer: Ashleys, Mumbai
Arbaysis Ashley, Pooja Ashley
Nonchalant Industrial aesthetics

The office, nestled in the urban milieu of Navi Mumbai, exudes a young vigor with the vibrant portfolio of Sony evident in every volume while restraining to the robust subdued corporate ethos. Gutted down by an unfortunate fire accident in the past, the former office demanded a revival through modern and refined design vocabulary. Envisioning an idea of striking a balance between corporate minimalism that characterizes the global workspace design trends and a nonchalant industrial aesthetic that prioritizes authenticity of expression to create an office environment that is open, invigorating, subtly regimented and fits within clients budgetary, the design is administered.

The office is spread across an area of 7000sq ft with an exposed structural layout which was originally intended for an industrial unit. With a primordial agenda of incorporating spaces such as a director’s cabin, a conference room, a visitors’ lounge, meeting rooms, an editing room, and an accounts room along with a total of 75 workstations in an open plan, the journey of design experimentation started.

This story is from the June - July 2020 edition of Architecture + Design.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

This story is from the June - July 2020 edition of Architecture + Design.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.

MORE STORIES FROM ARCHITECTURE + DESIGNView All
A GRECIAN RETREAT
Architecture + Design

A GRECIAN RETREAT

Shimona Bhansali imbues a subtle touch of opulence to this home in Mumbai

time-read
2 mins  |
A+D August 2024
A BOLD STATEMENT
Architecture + Design

A BOLD STATEMENT

Dhampur Sugar Mills Limited's workspace in New Delhi designed and built by Officebanao adopts an industrial narrative

time-read
1 min  |
A+D August 2024
A BREATH OF FRAGRANT DESIGN IN DELHI'S HEART
Architecture + Design

A BREATH OF FRAGRANT DESIGN IN DELHI'S HEART

An office that smells like perfumery; that is the vision that TWI brought to life in this office space designed for an acclaimed perfume company in India

time-read
3 mins  |
A+D August 2024
MASTER OF ALL TRADES
Architecture + Design

MASTER OF ALL TRADES

The ethos of forward-thinking and ingenuity finds its architectural counterpart within the walls of Nikhil Kamath and Abhijeet Pai's office-a vision of organic design infused with the essence of India

time-read
3 mins  |
A+D August 2024
A TOUCH OF OPULENCE
Architecture + Design

A TOUCH OF OPULENCE

Designed by Aparna Kaushik, this Delhi office displays an interesting balance of classic aesthetics and contemporary sensibilities

time-read
2 mins  |
A+D August 2024
THE WOODEN WONDERLAND
Architecture + Design

THE WOODEN WONDERLAND

Priyanka and Piyush Mehra envision a stunning experience centre for Vikas Plywood

time-read
3 mins  |
A+D August 2024
THE HUB: BUILDING COMMUNITIES
Architecture + Design

THE HUB: BUILDING COMMUNITIES

Studio Lotus designs a dynamic mixed-use community hub that activates Chennai's largest IT Park

time-read
2 mins  |
A+D August 2024
THE WINNER'S PERCH
Architecture + Design

THE WINNER'S PERCH

Baldiwala Edge designs a Singapore-based ship broker's office as a torch collector's paradise, offering a 360-degree bird's-eye view of the Mumbai skyline

time-read
3 mins  |
A+D August 2024
THE DIRECTOR'S CABIN
Architecture + Design

THE DIRECTOR'S CABIN

Designed by Envisage, this office gives a new definition to the traditional notion of biophilia

time-read
2 mins  |
A+D August 2024
Designing Corporate India
Architecture + Design

Designing Corporate India

From weaving the magic of a Star Trek-themed command centre to crafting bespoke block-printed workstations, Vijaya Bhargav and Arnab Ghosh-the trailblazing co-founders of Ostraca-have astonishingly transformed a staggering 29 million square feet of office space for India's tech giants and global enterprises-all while maintaining a flat hierarchical company culture-fuelling a master class in corporate design

time-read
10+ mins  |
A+D August 2024