Toshio Asahi, the chief engineer of the LS, once said, “My sincere wish is for our customers to feel and experience the wonderful qualities of the new Lexus flagship that embraces the ethos of my country.”
It begins with the philosophy of omotenashi, the Japanese way of hospitality of going beyond what is necessary to please a customer, where form and function are carefully balanced to seamlessly anticipate the needs of the driver and passenger.
This story is from the Issue 120 edition of d+a.
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This story is from the Issue 120 edition of d+a.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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