Japan In A Car
d+a|Issue 120
The design language of the Ultra-Luxurious Lexus ls Sedan exemplifies the quintessence of its home country.
Low Shi Ping
Japan In A Car

Toshio Asahi, the chief engineer of the LS, once said, “My sincere wish is for our customers to feel and experience the wonderful qualities of the new Lexus flagship that embraces the ethos of my country.”

It begins with the philosophy of omotenashi, the Japanese way of hospitality of going beyond what is necessary to please a customer, where form and function are carefully balanced to seamlessly anticipate the needs of the driver and passenger.

This story is from the Issue 120 edition of d+a.

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This story is from the Issue 120 edition of d+a.

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