A DAY IN THE LIFE OF… Design Lad

The freelance 3D illustrator with a bold, recognisable style gives us a rundown on how he organises his busy daily workflow

Design Lad began his career after completing a BA (Hons) in Graphic Design Communication at Chelsea College of Arts. He worked as a freelance graphic designer for over five years, with high-profile clients like the BBC, Red Bull and Levi’s. In 2016 he switched things up and became a freelance 3D illustrator and animation director with a penchant for bold, playful and colourful work. As Design Lad’s signature style bloomed so did his career, seeing him create vibrant art for the likes of Sony Music, Adidas, Nestle, NOW TV, Virgin, and more.

08:00am My morning routine starts by getting a workout in early, so I’m out the door and running by 8am. This is like my therapy which sets me up for the day ahead, and it’s also when I get most of my good ideas. I’ll go for 30 to 40 minutes every day, and as someone who works from home, the opportunity to get fresh air to start the day is invaluable and gives me a big boost. After my run and shower, I start up my Mac and will check any emails whilst eating some porridge.

9:30am Once I have responded to any important emails, I’ll open up Cinema 4D and will review the work from the day before. I’ll note down improvements and any new ideas or sketches. I am constantly trying to push my work and always think it can improve, so having some free time before I start 3D work is really important and helps me write a plan for the day. Once I have my notes, I’ll begin making changes to my current work, or will make a start on something new.