It&rsquo;s been said that a Flexform sofa is like the blue blazer of fashion: simple, deconstructed, refined. They can be identified at a glance as contemporary classics and also by touch &ndash; from the goose down cushions to the luxurious upholstery. Now in its third generation, the family-owned company was originally launched in 1959 as a workshop &ndash; called Flexform di Galimberti &ndash; by two brothers in Brianza, a region of northern Italy known for its artisan workshops specialising in wood, metal and upholstery.The original Flexform showroom was designed by Gigi Radice with the help of Gino Colombo, and described as an &lsquo;exhibition palace&rsquo; because of its innovative characteristics. It served as a launch pad, showcasing the ideal living room space &ndash; a fitting backdrop to its now iconic designs. 1959 was a special time for design; in post-war Italy many up-and coming designers were training at the School of Architecture in nearby Milan. One of these was Antonio Citterio, whose 40-year collaboration with Flexform speaks for itself.<img src="https://magarticles.magzter.com/articles/1118/334299/5c8a257c6d4b8/1552557323976.jpg"" owidth=382 oheight=503" style="height:658px; width:500px" />To mark the brand&rsquo;s 60th anniversary, the in-house design centre&rsquo;s concept for the showroom (which spans three floors and covers more than 2000 m2) involved using materials already synonymous with the brand. Hence travertine flooring and walls, dark wood slat ceilings and large windows, with linen curtains that filter the natural light. There is an enviable abundance of green space &ndash; from indoor conservatories to the gardens outside. This is not a conventional store, rather an authentic brand experience. Flexform prides itself on the &lsquo;knowing hands&rsquo; of its master craftsmen, and in addition to showing new products the showroom houses iconic pieces. Take, for example, the Antonio Citterio-designed Groundpiece seating system, A.B.C. armchairs and Infinity bookcase, in addition to an area dedicated to the Mood collection. Upholstery fabrics &ndash; velvets, devor&eacute; and leathers &ndash; are in the so-called &lsquo;Morandi palette&rsquo; of neutrals, from ivory and sand to warm greys and burnished metal hues. The overall sense of serenity and comfort is reinforced by an effective &lsquo;Made in Italy&rsquo; advertisement.

Flexi-Design

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Identity

Breaking the mould

A taste for luxury

An Italian affair

At the nexus of design and function

DESIGN FOCUS: A FEAST FOR THE EYES

Contemporary heritage

Distant voices

An urban legacy

WEEKEND LIFESTYLE

A labour of love

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