Go, Go, Mr. Roboto
MOD was commissioned to design the branding and spatial experience for RACE, a new robotic facility aimed at educating, and introducing robots into automating existing manufacturing industries. RACE intended to also feature a series of interchangeable modular robots as a key unique proposition.
Inspired by the concept of modularity, and influenced by aesthetics of precision and dynamism; the logotype is an expression of a complete form comprised of individual standalone parts.
This story is from the Issue 99 edition of d+a.
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This story is from the Issue 99 edition of d+a.
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