Roots Run Deep

With Years of Experience Building True Beadlocks, We Take a Look at the Wheels That Helped Start the Entire “Beadlock” Movement.

Lifted Jeeps and 4x4s have stormed the market in record numbers, and when it comes to customization, well that’s taken off too. 

What started off a few years back as a specialty market has now made way into a movement that is taking the global truck market by storm. Lifted trucks have been in the process of making a serious comeback and now they’ve introduced a whole new segment that sports bigger wheels oftentimes fitted with lower profile off-road tires. Of course, we’ve come a long way from the traditional offroad wheels with bubble tires, and here today is a look that’s rough, menacing, refined, and industrial—a look that takes its main styling cues from true beadlockstyle wheels used in off-roading.