Expert View - Shining The Light
4x4 Magazine Australia|April 2019

JAKE SMITH HAS BEEN AN INTEGRAL COG OF THE LIGHTING GIANT FOR NEARLY 12 YEARS, AND HE SHOWCASES NARVA’S LIGHTS EVERY TIME HE HEADS BUSH.

Jake Smith
Expert View - Shining The Light

I CAN STILL remember my very first day walking through the doors of Narva more than 11 years ago. My wife Esther and I had just returned from a once-in-a-lifetime trip where we took 12 months out of the daily grind, hooked up the camper trailer to our trusty Pov-Pack 100 Series 1HZ Land Cruiser, and threw ourselves into the most epic 40,000km adventure around this awesome country. We more or less stuck to the coast and headed up the east coast to take in the usual iconic locations including Cape York, Savannah Way, Gibb River Road, and Cape Leveque. The trip made the ‘Oz Lap Bug’ stronger, so we may have another one up our sleeve.

Narva life started in the marketing team, and four years later I stepped into the Product Development team where I spent a further three years. A few changes with new opportunities and people moving around saw the chance to jump back into marketing and this time in the position I sit in today: Marketing Manager.

To this day the trip around Australia helps me in the role, as I appreciate what our customers are doing with our product and, more importantly, what is expected of it. Touring remote, tough locations is when you truly appreciate quality products versus cheaper alternatives.

This story is from the April 2019 edition of 4x4 Magazine Australia.

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This story is from the April 2019 edition of 4x4 Magazine Australia.

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