Gaining momentum is easier than sustaining it! However, there are few exceptions who have succeeded at the latter too. One of the leading forging companies, Ramkrishna Forging Ltd. based in Kolkata, in West Bengal, makes for a good case study. The company has gained a strong upside momentum with a robust order book that consists of a partnership with the USA-based axle manufacturer for the Light Commercial Vehicle (LCV) segment on one end of the spectrum and an ~ Rs.750 mn valued order from an M&HCV major Original Equipment Manufacturer (OEM). The company is confident of sustaining the recent upside momentum longer with its three-pronged focus on keeping a customer-centric approach, ensuring continual system improvements, and a long-term vision of staying committed to people development. Such strong ethos has the company winning accolades including the 'Overall Supplier Excellence Awards for Eicher Engineering Components' for the year 2021.
Today, the company is leading the forging segment supplying to a wide range of industries, including automotive, farm equipment, bearings, earthmoving, and railways besides supplying to non-automotive segments like mining, oil and gas, power, and construction. Its exposure to these segments both domestic and global makes it stand out from competition giving it an edge to sustain the newfound momentum. The company supplies to component manufacturers like Automotive Axels on one end of the spectrum and directly to OEMs like Tata Motors, Ashok Leyland, and VE Commercial Vehicles on the other end. To optimise its global presence, the company is known to have opened offices in South America, Russia, and Europe in addition to the USA, Mexico, and Turkey. In Mexico, for instance, the company is known to have won Letters of Intent (Lols) worth Rs.225 million per annum for a leading tieri manufacturer of the front axle beam.
Realising Rol
This story is from the April 2022 edition of Auto Components India.
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This story is from the April 2022 edition of Auto Components India.
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