Electronics is becoming all pervasive – the way we communicate, what we work on, how we watch entertainment, and also in the way we drive vehicles.
There has been a significant growth in electronics content in automobiles, especially in passenger four-wheelers. Electronics content in some products, in fact, account for about 1/3rd of the vehicle’s value. The higher rate of embracing electronics across segments can be attributed to features such as stringent emission norms, higher fuel economy demands, more connected features and increased safety. The upside to this increasing level of electronics adoption is that such systems are gaining entry into mass-segment models rather than premium segments that usually featured them.
NEED FOR SMART ELECTRONICS
Electronic systems play a major role in enabling features of safety, comfort & convenience, efficiency, electrification, autonomous driving, and shared mobility. The level of technological engagement and adoption is a standard across manufacturers in the automotive industry, be it OEMs or suppliers. However, it is the differentiating factors and user experience that place a brand above or below another.
Driver assistance systems can be passive or active, and the latter needs a high amount of electronic intervention to perform to its best ability. Similarly, infotainment systems and driver information systems are electronic components in essence, which need to learn the driver habits and occupants in order to offer a customised user experience that would be a degree higher than that of competition. Even mechanical systems like seat and steering adjustments as well as locking mechanisms are being made to read the occupant and make adjustments automatically.
This story is from the June 2019 edition of Auto Tech Review.
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This story is from the June 2019 edition of Auto Tech Review.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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