Smartphones are becoming an intrinsic part of our lives and can pose a distraction.
It can cause various incidents and assume dangerous proportions while riding/driving a vehicle. Various global studies have revealed that mobile phones cause around 25-30 % of road accidents. Such distractions have necessitated the need for solutions that enhance the safety of road users without having to bother about their mobile devices.
Bengaluru-based start-up Kruzr has been focusing on using technology to ease growing phone-related road-safety concerns. Auto Tech Review spoke to Pallav Singh, Co-Founder and CEO, Kruzr and Dinesh Fatehpuria, Co-Founder and CTO, Kruzr, to know more about the product (also called Kruzr), its uniqueness and its future direction.
WHAT IS KRUZR?
Kruzr is a mobile application that looks to solve critical mobility problems such as road accidents by leveraging new-age technologies that can sort out this problem at scale, said Singh. A lot of ‘educative efforts’ have gone into enhancing road safety but it is a linear process that would reach the masses slowly, Singh noted. The automotive industry has undergone a dramatic change like the mobile phone industry, but there are gaps in how distraction can be solved by new-age technologies. Kruzr started off with an aim to solve road safety and collision-avoidance challenges. The scale of impact of a technology like Kruzr is very high, since preventive safety is taken care of by the system, Singh said.
This story is from the February 2018 edition of Auto Tech Review.
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This story is from the February 2018 edition of Auto Tech Review.
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