The Future Of Cars, By Those Who Decide It
CAR UK|December 2017

Fuel cells? Autonomous vehicles? Brexit? We ask three big hitters to reveal the contents of their crystal balls.

Takao Asami
The Future Of Cars, By Those Who Decide It

> PRODUCT What’s the most important car you unveiled at Tokyo and why?

‘This is an easy question to answer – it’s the Nissan IMX concept (below), which signals our future strategy. It’s a showcase for the three pillars of Nissan’s Intelligent Mobility philosophy, as well as marking a new direction for our SUV strategy in Europe. But it’s also an indicator of the confidence we have in the maturity of the self-driving car, which by 2030 will demonstrate a significant advance towards full autonomy.’

> CORPORATE What’s your outlook for the European market, and how will your strategy mitigate against Brexit?

‘Nissan continues to work with the UK Government to ensure the company’s long-term success and investment in the UK. I repeat what I have said previously: we see there being no change in our European strategy. We anticipate that we can sell more and more EVs in Europe as a whole, but I think that it will take time for us to sell 100 per cent EVs in Europe for the sake of emissions reduction.’

> TECH Hydrogen fuel cell or pure EV – what’s the best fit for your brand?

This story is from the December 2017 edition of CAR UK.

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This story is from the December 2017 edition of CAR UK.

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