Asking for Sponsorship— DOs and DON'Ts

7 tips for selling yourself and your race team to potential sponsors.

- John Viscardo

We’ve come to the time of the year when securing sponsorship for the next season is crucial. Have you begun talking to potential sponsors for your race team? sponsorship hunt is nothing short of a good sale. You’ll be “selling” your race team, your car, and yourself to potential sponsors. If they have dollars to spend, give them a reason to spend them on you. Circle Track’s GM John Viscardo is one of the best in the business when it comes to building relationships and presenting the value of a product. Here are John’s tips on how to “sell.” Happy hunting!