Toyota Hilux made its way to India in January 2022, five decades after being launched in 1968. Its global sales of over 20 mn units with eight generations in over 180 countries make for a strong business case in India. Toyota Kirloskar Motors (TKM), in its virtual launch, unveiled the Group’s plan with the ‘High’ on ‘Luxury’ pickup truck in India. Known the world over for its off-road capabilities, the Hilux is claimed to have survived extreme circumstances and lived to tell the tale. This, perhaps is also its biggest selling point as a commercial vehicle, if one were to keep the initial cost of acquisition and cost-benefit analysis on its Total Cost of Ownership (TCO) aside to focus purely on the utilitarian genes of the Hilux.
The pickup goes head-on with the likes of Isuzu D-Max in India and is undoubtedly a more premium offering in three variants expected to score, in performance, over the mainstay offerings from Indian Original Equipment Manufacturers (OEMs) in the country. Positioned as the premium flagship, in its segment, the Hilux, notably, draws its identity from the Toyota Innova and Fortuner, sharing the IMV2 platform known to have done well for Toyota India. Sharing uncanny commonalities with the Fortuner, it holds its own though. Even though the OEM refrained from spilling the beans on the price (ExShowroom) and commercial delivery time line, it can be expected to take place over the next quarter.
Yoshiki Konishi, Global Chief Engineer, Toyota Motor Corporation
Jurachart Jongusuk, Toyota Regional Chief Engineer, Toyota Motor Corporation.
This story is from the February 2022 edition of Commercial Vehicle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2022 edition of Commercial Vehicle.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
Already a subscriber? Sign In
Tesla Robotaxi plans face scrutiny
Tesla’s investors are set to question CEO Elon Musk on the company’s robotaxi plans during its quarterly earnings report, after a hyped reveal without key details led to a dip in shares.
Open Telematics software
Cummins has partnered with Bosch Global Software and KPIT to launch Eclipse CANought, an open-source project for commercial vehicle telematics under the Eclipse Software Defined Vehicle initiative.
SML Isuzu Annual Dealer Conference 2024
From 13th to 17th September 2024, SML Isuzu Ltd hosted its Annual Dealer Conference in Dubai. The event brought together 70 pan-India domestic and Internal dealers, creating a platform for strategic discussions and unveiling the Annual Operating Plan (AOP).
District Version of PMGatiShakti National Master Plan for 27 aspirational districts
Union Minister of Commerce and Industry, Piyush Goyal, launched the district version of the PM GatiShakti National Master Plan for 27 aspirational districts, marking the third anniversary of the PM GatiShakti initiative.
The Best Of Automechanika Frankfurt 24
The 27th edition of Automechanika Frankfurt got underway, marking the return of the largest B2B aftermarket trade fair for the global automotive industry, writes Ashish Bhatia.
64th SIAM Annual Convention
The 64th SIAM Annual Convention focused on mobility strategies for advancing the industry. The eyes are on a sustainable future by 2047, writes Richa Tyagi.
Commercial Playsets
Even as the Indian automobile industry touches new heights and innovations, it is the commercial mobility play sets that continue to be a major draw. It is a good starting point for the next generation, writes Prajakta Chavan Rane from her plant sojourn.
Transforming India's Roads - The Urgent Need For Commercial Vehicle
The CV sector, a cornerstone of India's economy plays a pivotal role in driving growth and serving as the backbone of the logistics industry, writes Chidambaram Balaji, Regional Product Line Leader (India) Chassis Control, ZF India.
NAGPUR-MUMBAI SAMRUDDHI EXPRESSWAY FOR TRANSPORTERS
The Nagpur-Mumbai Samruddhi Expressway, a transformative project in Maharashtra, promises to enhance connectivity and spur economic growth. Upendra Kasbekar checks the on ground progress.
Elevating Customer Value Proposition
Guru Ram Das Body Builders has significantly evolved to enhance the customer value proposition. It has adeptly adjusted to the changing commercial vehicle market, writes Ashish Bhatia.
