Man Trucks India Reviewing BSVI Strategy?

MAN Truck India is said to be reviewing its BSVI strategy.

- Bhushan Mhapralkar

MAN Trucks India is said to postpone the launch of its heavy tipper. If the industry sources are to be believed, it is because the company wants to ensure that the product tops the segment it will enter. To ensure this, the company is said to be subjecting the vehicle to some more tests and validation cycles, which is taking time. The talk of the postponement of tipper launch comes at a time when the tipper market is growing thick and fast; is growing faster than the haulage market is, and springing surprises like ‘haulage tippers’ that are ironically considered as haulage trucks. 

What adds a new dimension to the talk is the speculation that MAN Trucks India is winding its operations in India and has stopped production under the guise of maintenance. Vehemently striking down either speculation that the production has stopped, and that the company is winding its operations in India, the MAN Trucks India spokesperson mentioned the possibility of production being aligned to the seasonal change in market demand. He also mentioned that some of the projects have been paused for the need to review them in the wake of the changing market requirements. The company is also said to be reviewing BSVI strategy. The reason behind it could not be ascertained however. Reiterated MAN spokesperson that the CV maker is committed to the Indian market and has no plans to exit.