Volvo Trucks India started its journey in India in 1996. It started by offering long-haul trucks in the form of FH, FM and the FL. It found a calling in mining trucks over time. The economics of trucking turned the Swedish truck maker into a household name in heavy-duty mining tipper segment. In the longhaul highway segments, it was left to find a niche in the ODC segment. With 33 per cent of the business coming from the mining sector, Volvo trucks are going strong. They are adapting, innovating and partnering with the customer in the quest to achieve the position of a total solutions provider. Successful in striking a lasting rapport with its customers, especially in the overburden (waste or soil removal) applications in mines, Volvo Trucks India has found a place of pride in the niche market. According to Dinakar B, Senior Vice President – Sales, Marketing & Aftermarket, Volvo Trucks India, “A difficult market it is. Others, global majors have tried and failed.” Constituting over 90 per cent of its business, the remaining 10 per cent is attributed by on-road trucks – ODC carriers. Volvo Trucks India has found a niche.
The niche
This story is from the October 2017 edition of Commercial Vehicle.
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This story is from the October 2017 edition of Commercial Vehicle.
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