UNEXPECTED OUTCOMES
Cycle World|Issue 3 - 2020
The motorcycle sales surprise
MARK HOYER
UNEXPECTED OUTCOMES

Underlining one of the many reasons I am not in the economic forecasting business, I have to admit I never expected what would happen to the motorcycle industry as the coronavirus pandemic altered all our lives. I’m not alone, though, because nobody predicted motorcycle sales would boom.

Earlier this year, as businesses and the economy shut down, the jobless rate shot up, and streets, restaurants, and pretty much any vaguely social activity was put on hold, money froze. Predictions for the economy were dire.

This story is from the Issue 3 - 2020 edition of Cycle World.

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This story is from the Issue 3 - 2020 edition of Cycle World.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.