SEMA IGNITED

Behind the barricades

- Michael Eckerson

As the sun sets on Las Vegas and the SEMA Show comes to a close with a PA announcement, a raucous cheer from the show exhibitors is followed by the thunderous roar as the more than 1,500 SEMA Show vehicles start-up and begin the rollout to SEMA Ignited. The rollout is now known as the SEMA Cruise.

Each year, SEMA descends like chrome locusts on Sin City to showcase the latest in automotive aftermarket products, offer networking and education opportunities to attendees, awards for outstanding new products, and much, much more. But frankly, the stars of SEMA each year are the exceptional vehicles on display in exhibitor’s booths and throughout the event, both inside and outside.