When approaching a 1949 Mercury Coupe Derelict project, ICON co-founder/lead designer Jonathan Ward asked, “Why are all production EV vehicles devoid of heart and soul? Why is the aftermarket EV-conversion industry so slow to evolve and provide comprehensive systems and solutions? Why can’t you have the best of both worlds: the style and quality of a vintage vehicle with modern performance and functionality? We say you can have your cake and eat it too!” As background, the purpose behind ICON’s Derelict line is to celebrate and preserve the original patina and exterior trim on the car. This 1949 Mercury Coupe was sourced from the original owners, and it has been in Southern California since new. ICON forensically disassembled the body, replaced all rubber, added insulation and sound-deadening products everywhere, then reassembled it in a manner that tried to make it look like nothing had been touched. A robust 4-wheel-independent chassis was developed with Art Morrison Enterprises alongside Brembo brakes.
This story is from the Vol 4, Issue No.11, Spring 2020 edition of HOT CARS.
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This story is from the Vol 4, Issue No.11, Spring 2020 edition of HOT CARS.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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Phil and Cami Barrows' ‘57 Chevy 150
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HOT CARS
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Recently Ron Pfisterer invited me to tag along with him for a Classic Chevy Club gathering on Treasure Island in the heart of the San Francisco Bay. It wasn’t widely publicized, it was just a gathering of locals.
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